CPG marketers: think less about the data and more about the soul of the consumer

Retrieved on: 2021-04-01 14:15:00

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CPG marketers: think less about the data and more about the soul of the consumer. View article details on HISWAI: https://www.thedrum.com/news/2021/04/01/cpg-marketers-think-less-about-the-data-and-more-about-the-soul-the-consumer

Excerpt

Bringing “soul and feeling to digital advertising,” especially in the time of the pandemic is easier said than done, says Hein. For the marketers, it often ...

Article found on: www.thedrum.com

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