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Customer Journey | Acquia

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Date: 2021-10-11 22:17:55

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Customer journey automation (CJA) is all about building and automating multistage and multichannel campaigns to help move your customers along the funnel. CJA tools are designed to help marketers personalize, automate, and optimize customer experiences.

This technology helps marketers determine next best actions for audience segments by leveraging if/then logic. Additionally, customer journey automation tools can provide reporting and analytics on performance that help inform optimization decisions.

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Original Source: https://www.acquia.com/node/27786