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How Morrisons found its effectiveness 'sweet spot' with this year's Christmas ad - Marketing Week

Retrieved on: 2021-11-29 13:41:08

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How Morrisons found its effectiveness 'sweet spot' with this year's Christmas ad - Marketing Week. View article details on HISWAI: https://www.marketingweek.com/morrisons-effectiveness-christmas/

Excerpt

And the strategy appears to have paid off. According to effectiveness company System 1, with which Morrisons worked to optimise its ad, this ...

Article found on: www.marketingweek.com

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