Marketing for good is a business imperative

Retrieved on: 2021-07-22 18:51:03

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Marketing for good is a business imperative. View article details on HISWAI: https://review.chicagobooth.edu/marketing/2021/article/marketing-good-business-imperative

Excerpt

Is your competitive strategy ethical and fair? In short, what is the social image of your corporate and product brands? Some companies passed this test ...

Article found on: review.chicagobooth.edu

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