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Marketing Interactions: Stop Asking B2B Buyers to Take Leaps of Faith with Content - TechTarget

Retrieved on: 2021-11-29 16:23:28

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Marketing Interactions: Stop Asking B2B Buyers to Take Leaps of Faith with Content - TechTarget. View article details on HISWAI: https://www.techtarget.com/resources/marketing-interactions-stop-asking-b2b-buyers-to-take-leaps-of-faith-with-content/

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And sometimes, despite careful consideration, content can fall flat with our audiences. Ardath Albee of Marketing Interactions calls content like ...

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