What is this?

HISWAI shows you what’s connected to topics that interest you, and where to find more. HISWAI members can curate information with dashboards to gain insights, proper context and stay up to date on the latest relevant information. Sharing these discoveries with others is easy too!


Want to know more?

Mower continues growth of digital marketing capabilities with seven new hires - 4A's

< Go Back

Date: 2021-10-15 19:42:55

Tags for this article:

Article Text:

Continuing its commitment to using strategy, innovation, creativity and human understanding to build brands, Mower, one of the country’s top independent marketing, advertising and public relations agencies, has expanded its digital department with the addition of seven new team members: Venessa Quinn, Terri Villafana, Margaret Flores, Melina Jorizzo, Kanica Phok, James Perks and Luis Parra.

They are part of a cohesive team managing Mower’s digital marking capabilities around the country, working in coordination with colleagues across New York City, Chicago, Atlanta, Boston, Charlotte, Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y.

While many agencies are slimming down, Mower is expanding. In 2021, Mower has added over 30 executives to its ranks, reflecting the strong demand of business and opportunities for growth we see in advertising, marketing, and public relations. Seven of those new hires are listed below, with another four in August, and more to come in the next several months.

Venessa Quinn, Strategy Director, Performance Marketing
Quinn spent more than a decade at Resolution, a multi-office, digital media agency owned by Omnicom. She led a team as an associate director for paid search, paid social, video and programmatic and has managed performance media programs for Lowes, Unilever, Honey Baked Ham and pharma accounts. She holds a B.A. in communication and media studies from the University of North Florida.

Terri Villafana, Director, Strategy & Web Development
Villafana is a seasoned web technology professional with years of experience in website planning and strategy, e-commerce, user experience and third-party integrations. She most recently worked for a start-up, and prior to that was with Nutranext, a Clorox Company. Villafana holds a M.S. in computer information systems from the University of Miami and a B.S. in information technology from Barry University.

Margaret Flores, Social Director, Performance Marketing
Flores has more than a decade of experience in B2C and B2B social media management for an array of brands, including Beazer Homes, Case•Mate, CosMedix Skincare, and more. She’s also savvy in the art of social influencer collaborations with celebrities. Flores is a graduate of the Savannah College of Art and Design, where she earned a B.F.A. in fashion design.

Melina Jorizzo, Senior Associate, Performance Marketing
Before joining Mower, Jorizzo held several analyst roles at agencies evaluating and optimizing in-market Google advertising programs. She enjoys digging deep to find new ways to evaluate performance and optimize data. Jorizzo is a graduate of Wake Forest University, holding a B.A. in English with minors in journalism and Italian.

Kanika Phok, Social and Community Manager, Performance Marketing
Phok comes to Mower with a background of brand-to-consumer social experience, her most recent work being with Team Toyota. She brings a great level of enthusiasm for continuing the growth of audience personalization in the agency’s social media service offerings. Phok earned a B.S. in advertising from the University of Florida.

James Perks, Back End Web Developer
Perks brings to Mower 10 years of web development experience including HTML, CSS, PHP, JavaScript, Quality Assurance, SQL, Google Analytics, SEO and more. He holds a B.S. in web & information systems from the New Jersey Institute of Technology.

Luis Parra, Front End Developer
Previously a front-end developer at Nutranext LLC, a subsidiary of The Clorox Company, Parra has experience with HTML, CSS (SASS & LESS), jQuery, & PHP, along with ecommerce experience with Magento 2, configuration of products, categories, promotions, and other CMS-related content. Parra is a graduate of Boward College.


Executive headshots are available on request.

About Mower
Mower is a digitally integrated independent marketing, advertising and public relations agency with professional staff in New York City, Chicago, Atlanta, Boston, Charlotte, Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.


Original Source: https://www.aaaa.org/mower-continues-growth-of-digital-marketing-capabilities-with-seven-new-hires/