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Nike credits 'innovation, brand strength and scale' for DTC success - Marketing Week

Retrieved on: 2021-09-24 13:44:17

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Nike credits 'innovation, brand strength and scale' for DTC success - Marketing Week. View article details on HISWAI: https://www.marketingweek.com/nike-dtc-strategy/

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Nike pointed to direct sales increasing 28% to $4.7bn (£3.4bn) and a rise in online sales, as proof of its digital strategy is working, as it aims to be a 40% ...

Article found on: www.marketingweek.com

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