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PR's outdated measurement strategy - Axios

Retrieved on: 2022-12-01 17:06:45

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PR's outdated measurement strategy - Axios. View article details on HISWAI: https://www.axios.com/2022/12/01/prs-misguided-metrics

Excerpt

State of play: Public relations is a $14 billion industry in the U.S. ... based on the number of media stories they place — but these metrics are ...

Article found on: www.axios.com

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