Cowen Downgrades Grub on “Narrative Problem,” Recommends Buying Waitr

“Among the four big players, (Grubhub, DoorDash, Uber Eats, Postmates), Grub was the cheapest option for three out of five restaurants.” Grubhub’s …

Cowen, a New York analyst firm that closely follows Grubhub, slightly downgraded its price target for the Chicago-based delivery giant. Following the company’s revised 2019 guidance, the firm lowered its price target from $91 to $86, affirming that it still expects Grub to outperform consensus expectations.

Citing what it called a “healthy core business,” Cowen listed competitive discounting and industry promotions, its 2019 EBITDA guide-down after the second quarter and costs “inevitably ratcheting higher” as the reasons it lowered expectations of share performance.

So far throughout 2019, Grubhub’s stock has decreased significantly from its high-water mark last summer. Its shares are currently trading at approximately $66/share, down from highs near $150/share.

Cowen analysts Thomas Champion, Andrew Charles and Henry Wang wrote that it’s possible their 2020 forecast may be too conservative. They included suggestions for Grubhub, including purchasing Waitr, whose shares are currently trading at less than $2/share, which would give a potential price tag in the $235 million range, including assumed debt and a 40 percent price premium.

They also recommended additional ways of leveraging Grubhub’s recent acquisitions of LevelUp and Tapingo, which haven’t been included in the company’s operating metrics thus far. “This makes sense given they are fundamentally different than delivery orders,” the report read. “However, they contribute substantially to transactional dollar volume on Grub’s platform.”

Their last recommendation was to crank up marketing, specifically around Grub’s “delivery cost value proposition,” which Cowen said is lower than DoorDash, Uber Eats, Postmates, and Caviar, which was recently acquired by DoorDash.

“Of the six delivery providers, Grub was the lowest cost delivery option for two out of the five restaurants, tied with,” it added. “Among the four big players, (Grubhub, DoorDash, Uber Eats, Postmates), Grub was the cheapest option for three out of five restaurants.”

Grubhub’s stock price has edged upward slightly this month, partially boosted by the news that the delivery provider is partnering with McDonald’s to add a delivery option to approximately 500 of McDonald’s restaurants in the greater New York City area.

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Kats delivering food to your door

Also, recently Doordash, a national-level food delivery service, has extended its services into the Troy area. While still in its launching phase in Troy, …
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Kats Delivery, a food logistics firm that specializes in catering and on demand delivery, is the latest in thefood service industry to knock on the doors of Troy. Owned and run by Maurice Mercer, a Troy alum from the class of 2004, the Birmingham-based food service company began its Troy operations in August 2019.

Named after his mother, Katherine, fondly remembered as Kat by her friends, Kats Delivery was a company started with a vision to serve its community. It was when Mercer’s mother fell sick at 57 while he was a student at Troy that he realized how much of a challenge getting food and groceries in the Birmingham area could be for people who couldn’t leave their homes.

“When she passed away, the Lord was pushing me to continue to work on the vision that we shared, and so I started working on it,” Mercer said.

Mercer started Kats Delivery in August 2014 in the Birmingham area as an ode to his mother a year after her death. Five years down the line, Kats Delivery has made its way down to Troy.

“I have always been fond of Troy and the many eateries there, the pleasantness of it all,” Mercer said. “So, I began doing my research and at that time the only delivery company in Troy was QuickFix, and I felt like Troy would be healthy enough to support another delivery company.”

In joining the wave of demand for delivery services, Troy has recently seen a rise in their popularity. Just recently, Walmart opened grocery pickup services, while Publix is leading the game by offering grocery delivery through Instacart. Also, recently Doordash, a national-level food delivery service, has extended its services into the Troy area.

While still in its launching phase in Troy, Kats Delivery was poised with an offer to buy out QuickFix in September 2019. With owner Clay Copeland, a senior marketing major from Selma nearing his graduation, Kats Delivery was presented an opportunity to incorporate QuickFix and become the sole locally run competitor to national-level Doordash.

“QuickFix had a loyal customer base, and we are very aware of that,” Mercer said. “And with our software and training in the five years of business, we will be allowed to give the QuickFix customers an experience of a national scale.”

Although continuing the food delivery service, Kats Delivery is still working on incorporating other services that were previously provided by QuickFix. Mercer said that while services like payment with cash on delivery is being considered, services of grocery pick-up and delivery will not be available any time soon.

Most of the restaurants in Troy are concentrated on U.S Highway 231, so Kats brings a new opportunity for nearly 19,000 residents of Troy who might not live in that restaurant-heavy area. The company is also a flexible employment opportunity for students and residents.

“The schedule is flexible, and it’s at your own pace,” said Erica Brooks, a senior nursing major from Montgomery, who works as a delivery driver with Kats. “You work when you want to work.

“This job is different from other jobs because in this position I have the ability to make everyone happy and satisfied.”

In competing with multi-million-dollar, nationally established companies such as Doordash, Mercer believes that Kats’ focus on providing hot food with good customer service experience sets it apart.

“Everyone I speak to (about Kats), loves it,” said Ashton Williams, a senior exercise science major from Phoenix City, Alabama, who also works for Kats. “They say we are really fast, and it’s very convenient for them.”

Kats Delivery currently employs 10 students from Troy University as its local delivery drivers in Troy. It has also partnered with three local restaurants including Flo’s Kitchen, Momma Goldberg’s, Trojan Teriyaki and Hibachi House. While delivery from the partnered restaurants is free of charge, customers can also order from other restaurants for a small delivery fee.

To learning more download the Kats app or go to

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McDonald’s Announces Its Partnership With GrubHub

In the month of July, McDonalds put an end to the exclusivity it had with UberEats when it gave the partnership with DoorDash which is the competitor …

McDonald’s newest delivery partner has been announced to be GrubHub. McDonalds which is a giant in the fast-food market will be looking to make business amounting to $4 billion from deliveries in the coming year for the company.

GrubHub, the delivery provider saw a jump in its shares by 4% on Thursday evening in the extended trading.

On Thursday, McDonald’s said that close to 500 of its locations in the New York City area and the tri-state area are going to launch the delivery on GrubHub and the brand it has in New York City which is called Seamless.

According to a statistic from Technomic the delivery company GrubHub currently does 71% of the delivery sales which are being done in the New York City.

The company which is based out of Chicago had launched its delivery in the year 2017 and had done so through an exclusive partnership which it entered into with UberEats.

Although the partnership it had with UberEats made the availability of delivery in New York as well as its surrounding region, the partnership with GrubHub will be giving McDonald’s the access to the customers who choose to order through GrubHub or even seamless instead.

It was found in a survey by Toast’s Restaurant Success that the consumers are more likely to be stay loyal to a particular platform. The report came out earlier this year.

In the month of July, McDonalds put an end to the exclusivity it had with UberEats when it gave the partnership with DoorDash which is the competitor of UberEats a chance. In the previous week, MDonald’s said that it would be launching the partnership with DoorDash across the nation to further expand its delivery reach.

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From delivery to your doorstep: food made easier in Ames

Uber Eats has a small range of restaurants to order from compared to competitors, such as DoorDash and JoyRun, as it has just entered the area.

Take out delivery food

Ames offers many ways to have food delivered to your door, including apps like JoyRun, DoorDash, Uber Eats and more.

Will Kaptain/ Iowa State Daily

Food delivery apps are one tool that helps make college life easier, and while there seems to be a surplus of food delivery apps that students have access to, each one is different in its own way. Cost, efficiency and quality of the app are deciding factors that play a key role in which app students choose for their food delivery needs.

Uber Eats

Uber Eats, a mobile app that enables users to order food from their favorite local restaurants and have it delivered directly to the doorstep, has recently extended its services to the city of Ames. In today’s world, the days of ordering food by speaking to someone over the phone, getting off the couch and making the journey to the restaurant are over.

The app itself is simple and user-friendly. The main screen consists of a search bar on top and a list of restaurants to choose from, each represented by thumbnails displaying photos of their restaurant’s food. The app specializes in highlighting local restaurants in Ames by listing them before the more recognizable chain restaurants.

Once a restaurant is selected, the user chooses what they want from the menu and is then offered a variety of customization options (extra cheese, extra veggies and so on) before the item is added to their cart. Once the ordering process is complete, the app shows the user in real time the status of the delivery, even showing the location of the driver as they make their way toward their destination.

Of course, no app is perfect, and Uber Eats is not free of drawbacks. At certain times of the day, a user’s order may take longer to arrive than it would have if the user had retrieved it themselves. It is also more expensive to have your food delivered. Uber Eats has a small range of restaurants to order from compared to competitors, such as DoorDash and JoyRun, as it has just entered the area.

Fees beyond the price of food include tax, a small order fee, a service fee, a delivery fee and tipping.


JoyRun makes delivery easy by not only offering to pick up meals or a cup of coffee for consumers, but by also offering to grab a few items at the grocery store if the need arises. “Runners” in the nearby area will make the run for you and deliver it as soon as possible. Another perk to being a JoyRun member is the ability to make runs yourself and earn a little extra cash while you’re at it. This perk is what makes JoyRun convenient for students, allowing you “run” whenever it works best for you and your schedule.


Easy and convenient delivery is promised with DoorDash, and with tracking within the app, users are able to estimate when their order will arrive. The dozens of categories, including “sushi near me,” or “Italian near me,” give users a variety of options when it comes to ordering through DoorDash. DoorDash also offers the ability to order for large groups of people, which is perfect for when you host your next get-together.

Groceries Made Easy

For most students, the Sunday Scaries extend further than just unfinished homework. Grocery shopping is a weekly chore that most students dread doing, even if it’s just for more milk or frozen meals. Luckily, more and more stores are offering convenient options for students, hoping to ease the Sunday Scaries one frozen pizza at a time.

Wal-Mart, Target and Hy-Vee are all a short distance away from campus and will do the shopping for students.


Besides the $30 order minimum, students will have no problem ordering groceries or anything else they may need from this retailer. With Walmart’s pickup option, you place items into an online cart and choose a pickup time most convenient for you. Then, swing by the store and an employee will help you load the items into your car. Wal-Mart also offers a delivery option in some stores, meaning you can stay snuggled in your bed until your order arrives.


With Target Run-and-Done, customers have up to seven days between placing their order and picking it up. With the drive-up option, an employee will bring it out to your car, or you can go inside to the customer service desk and retrieve your order there.


Hy-Vee is more grocery-oriented, and offers the option of either pick-up or delivery right to your door. However, there is a delivery fee for this more convenient option. Without a membership, the delivery fee is $9.95. The option to pick-up, however, is free with a minimum purchase of $30 worth of grocery items.

Whether you’re still nestled in a blanket while ordering breakfast burritos for you and your roommates at the touch of your finger, or choose to venture out and retrieve your weekly grocery items, more and more companies are choosing to make shopping and eating a breeze for busy customers.

Reporting contributed by Will Kaptain

McDonald’s adds GrubHub as its latest delivery partner in New York City area

In July, McDonald’s ended its exclusivity with UberEats when it began testing a partnership with competitor DoorDash. Last week, McDonald’s said it …

GrubHub is McDonald’s newest delivery partner as the fast-food giant looks to make delivery a $4 billion business for the company this year.

Shares of the delivery provider jumped 4% in extended trading Thursday evening.

McDonald’s said Thursday that about 500 New York City and tri-state area locations will be launching delivery on GrubHub and its New York brand, Seamless. GrubHub holds a 71% share of delivery sales in New York City, according to data from Technomic.

The Chicago-based company launched delivery in the U.S. in 2017 through an exclusive partnership with UberEats.

While the UberEats partnership made delivery available in New York and the surrounding region, partnering with GrubHub will give McDonald’s access to customers who might choose to order through GrubHub or Seamless instead. Toast’s Restaurant Success in 2019 report found that consumers also tend to be loyal to a certain platform.

In July, McDonald’s ended its exclusivity with UberEats when it began testing a partnership with competitor DoorDash. Last week, McDonald’s said it would launch its DoorDash partnership nationwide, further expanding its delivery footprint.

McDonald’s shares were essentially flat in after-hours trading.

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