Two Mile man fights Telstra and wins on service failure

WHEN Telstra says it has “no issues with mobile coverage in Gympie,” Two Mile resident Ricky Ware says he feels like taking issue with the big Telco.

WHEN Telstra says it has “no issues with mobile coverage in Gympie,” Two Mile resident Ricky Ware says he feels like taking issue with the big Telco.

He would ring them up to do so, if only he could.

Like many mobile phone owners, Mr Ware likes to use his phone at home, so he does not have to be out to take a call.

But he found he had no reception inside.

So he switched to Optus and reception improved dramatically.

The problem was Telstra would not let him out of its service contract with him, without big fees.

“I’m sitting at home getting very little, if any signal,” he said.

“It’s not just me. My house mate had the same difficulty.

“We could be on the phone talking and it would suddenly cut out.

And Mr Ware does not live out in the sticks. He lives at Jardine Close, near Riverview Drive, on the Two Mile-Chatsworth side of town.

“I used to live at Widgee and I had to walk down the road to get signal, but when I did, it was better than I get here,” he said. Now, after questions from Telecommunications Ombudsman, Telstra is letting him go, without penalty.

But during all this, another bill has arrived. He does not think he should have to pay it.

A Telstra spokeswoman said terrain and buildings could cause trouble and reception boosters could help in “fringe areas.”

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Telstra really, really wants customers to see its latest text message

Early last month Telstra announced its new rewards program ‘Telstra Plus’; today The Monkeys has unveiled the program’s first campaign. Telstra …

Early last month Telstra announced its new rewards program ‘Telstra Plus’; today The Monkeys has unveiled the program’s first campaign.

Telstra CEO Andy Penn called it an ‘Australian telco first’ upon announcing the new rewards program at Telstra’s Melbourne Discovery Store on Bourke Street. Doing away with its former rewards program, ‘Telstra Thanks’, the new Plus program is set to offer eligible customers live sporting and entertainment discounts, new devices and more.

Today, The Monkeys unveiled the new rewards program’s first television and radio spots – the latter of which includes a cameo from Michael Bublé.

The 30-second television spot revolves around Telstra’s alert message to customers, letting them know about the introduction of Plus. In the spot, Telstra finds this message so essential that it has plastered it around several rather unorthodox communication mediums including fortune cookies and the side of giant ram statues.

The accompanying radio spot echoes a similar urgency, though apparently not enough to convince Bublé to sing the message.

“A rewards program like Telstra Plus should be fun and feel rewarding in itself,” says The Monkeys creative director Ben Sampson. “Rather than just rolling it out, Telstra decided to play with the creative and use the announcement to engage with their customers even more.”

Upon announcing Telstra Plus, Penn explained that the new rewards program is better suited to Telstra’s evolving offerings, “Many of our customers have been with us since before the days of internet and mobile phones.

“As we start to unlock the latest generation of technology through 5G, Telstra Plus is our way of saying thank you for being with us today as we move through an exciting time.”

Members of Telstra’s Plus program will be separated into tiers – ‘all members’, ‘silver’ and ‘gold’ – depending on the length of their relationship with the telco and their average monthly bill. Gold members will receive the full force of Plus’ advantages, including ‘VIP service’, which Telstra has yet to explain in detail.

Further Reading:

Image credit: Telstra

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Telstra to begin transition to ‘Agile at scale’ from July

“Not every team at Telstra will move to full-scale Agile ways of working, and some will use tools from across Agile, Human Centred Design, Lean and …

From July this year Telstra plans to begin its largescale transition to an “Agile at scale” model, according to the telco’s HR head.

In a LinkedIn post published earlier this week, Alex Badenoch — Telstra’s group executive, transformation and people — said the telco had “embarked on a multi-year transformation” as part of its ‘Telstra 2022’ (T22) strategy.

“Not every team at Telstra will move to full-scale Agile ways of working, and some will use tools from across Agile, Human Centred Design, Lean and DevOps where it makes sense,” Badenoch wrote

Telstra CEO Andy Penn in June 2018 announced T22, which he said would see a net head count reduction of 8000 over three years, removing one in four executive and middle management roles in order to “flatten the structure” of Telstra.

“The rate and pace of change in our industry is increasingly driven by technological innovation and competition,” Penn said in his announcement. “In this environment traditional companies that do not respond are most at risk.”

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ASX 200 lunch time report: REA Group, Telstra, & TPG Telecom higher

The S&P/ASX 200 index has bounced back from a soft start and is up 0.25% to 6,311.4 points at lunch. Here’s what has been happening on the market …

The S&P/ASX 200 index has bounced back from a soft start and is up 0.25% to 6,311.4 points at lunch.

Here’s what has been happening on the market today:

REA Group update.

The REA Group Limited(ASX: REA) share price has pushed higher today after the release of the property listings company’s third quarter update. During the quarter REA Group achieved a 7% increase in revenue to $198.6 million and a 6% lift in EBITDA to $110.7 million. Although listings were down notably in Sydney and Melbourne, demand for its premium advertising products and its Hometrack business offset this weakness.

TPG Telecom shares surge higher.

The TPG Telecom Ltd(ASX: TPM) share price has been a strong performer and is up almost 4% at lunch. This morning a note out of Ord Minnett revealed that the broker has upgraded the telco company’s shares to an accumulate rating from hold with an improved price target of $6.90. Its analysts appear to believe the company has a good chance of overturning the ACCC’s decision in court. Elsewhere in the industry, the Telstra Corporation Ltd(ASX: TLS) share price is up almost 0.5% today.

Qantas shares hit turbulence.

A note out of the Macquarie equities desk reveals that its analysts have downgraded Qantas Airways Limited(ASX: QAN) shares from outperform to neutral following its third quarter update. According to the note, the broker believes a decline in corporate travel, the election, and weak consumer sentiment could weigh on its revenue in FY 2020. The Qantas share price is down 2.5% at lunch.

Best and worst performers.

The best performer on the ASX 200 at lunch is the TPG Telecom share price with its gain of almost 4%. Not far behind is the New Hope Corporation Limited(ASX: NHC) share price which has climbed 3.5% despite there being no news out of the coal miner. Going the other way is the Eclipx Group Ltd (ASX: ECX) share price with a decline of almost 4%. Investors appear to be taking profit after an incredible share price rally over the last six weeks. Prior to today its shares were up 75% since March 26.

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The Monkeys Unveil Latest Telstra Campaign

Telstra is making sure Australians see the text message announcing its new rewards program, Telstra Plus, in a new campaign from The Monkeys.

Telstra is making sure Australians see the text message announcing its new rewards program, Telstra Plus, in a new campaign from The Monkeys.

We’ve all received hundreds of text messages from our phone providers in the past.

But with a text message as important as the one announcing its new rewards program, Telstra decided to send it way beyond people’s phones – plastering it on a blimp, posting it to the Goulburn Ram, and even hiring world famous crooner Michael Bublé to read it.

That’s not all: In the coming days, ‘The most important text’ will be covering billboards, painted by artists and baked into cupcakes.

It will interrupt the footy, take over websites and appear on our most popular TV shows. And just as the text pops up all across Australia, Telstra will send it to people’s phones, too.

The new free-to-join loyalty rewards program lets eligible customers earn points towards devices and accessories, along with other benefits.

The Monkeys creative director, Ben Sampson said: “A rewards program like Telstra Plus should be fun and feel rewarding in itself.

“Rather than just rolling it out, Telstra decided to play with the creative and use the announcement to engage with their customers even more.”

And just to make sure everyone got it, Telstra wanted to send the text here too.

“Hi, Telstra Plus is here! It’s our new rewards program that lets you earn points towards devices and more, from May 14. It’s our way of saying thanks. Join today at telstra.com/plus. We really, really don’t want you to miss out.”

Campaign Credits:

Client: Telstra

General Manager – Mobility Marketing: Dean Sofianopoulos

Senior Marketing Manager: Maria Rizzo

Consumer & Small Business Graduate: Andy Wong

Creative Agency: The Monkeys Sydney

Group CCO & Co-Founder: Scott Nowell

Creative Director: Ben Sampson

Copywriter: Pierce Thomson

Art Director: Amanda Alegre

Business Strategy Director: Hugh Munro

Business Director: Toby Hussey

Account Director: Amanda Porritt

Senior Account Manager: Jack Stone

Account Executive: Will Davies

Head of Production: Penny Brown

Senior Producer: Kaija Wall

Producer: Katie Bassett

Production Company: Revolver / Will O’Rourke

Director: The Glue Society

MD / EP: Michael Ritchie

EP / Producer: Jasmin Helliar

Producer: Alex Kember

DOP: Jordan Maddocks

Editor: The Glue Society

Post Production: The Glue Society Studios

Sound Design & Music Composition: Song Zu

Composer: Ramesh Sathiah

Sound Design: Simon Kane

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