French retail giant Carrefour has attributed a recent increase in sales to its use of blockchain tracking. Carrefour’s blockchain project manager …
French retail giant Carrefour has attributed a recent increase in sales to its use of blockchain tracking.
Carrefour’s blockchain project manager Emmanuel Delerm told Reuters on Monday that the use of blockchain ledger technology to track meat, milk and fruit from farm to supermarket has increased sales of these products.
According to Delerm, blockchain tracking has been particularly successful in China, where shoppers are more used to scanning QR codes. The initiative likewise proved to be popular in Italy and France, where buyers reportedly spend as long as 90 seconds reading merchandise information.
With the firm’s blockchain tracking – built with IBM Blockchain – customers can scan a QR barcode on a product with their phone and obtain information such as its date of harvest, farm location and owner, packing date, how long it was transported, and tips on how to prepare it.
“The pomelo [a citrus fruit] sold faster than the year before due to blockchain. We had a positive impact on the chicken versus the non-blockchain chicken,” Delerm said.
Carrefour initially launched blockchain information for 20 items, including chicken, eggs, raw milk, oranges, pork, and cheese, according to the report. Now, the retailer intends to add 100 more products to the system, particularly focusing on products for which consumers want reassurance, such as baby and organic products.
The tech creates a “halo effect,” meaning if shoppers feel they can trust one Carrefour product, they will also trust other items, Delerm said.
There are still challenges to blockchain tracking however – particularly in tracking fruit and vegetables sold loose and sourced from a number of farms. There is also some resistance from farmers to sharing too much information, according Delerm.
Carrefour is also working with Nestle, allowing the Swiss food and drinks giant access to its blockchain data for its Mousline potato puree so buyers can see that the produce is sourced from French farms
BERLIN (Reuters) – French retailer Carrefour SA has seen sales boosted by the use of blockchain ledger technology to track meat, milk and fruit from …
BERLIN (Reuters) – French retailer Carrefour SA has seen sales boosted by the use of blockchain ledger technology to track meat, milk and fruit from farms to stores and will extend it to more products to increase shopper trust, an executive said on Monday.
FILE PHOTO: A Carrefour logo is seen on a Carrefour Hypermarket store in Toulouse, France, March 20, 2019. REUTERS/Regis Duvignau/File Photo
Blockchain’s digital tracking technology allows customers to see detailed information on products like when it was harvested or packed – reassuring them on the quality of items they buy and allowing them to avoid products with genetically modified organisms, antibiotics or pesticides if they want.
Carrefour has launched blockchain information for 20 items including chicken, eggs, raw milk, oranges, pork and cheese, and will add 100 more this year with a focus on areas where consumers want reassurance, like baby and organic products.
“You are building a halo effect – ‘If I can trust Carrefour with this chicken, I can also trust Carrefour for their apples or cheese,’” Emmanuel Delerm, Carrefour’s blockchain project manager, told Reuters at a conference.
Carrefour is among several leading companies tapping into the growing use of blockchain to track where products come from, as consumers increasingly look to ensure that products meet standards on ethics and general safety.
Carrefour has worked on the blockchain system together with IBM, which is collaborating with a number of retailers, logistics firms and growers on systems to track and secure their global supply chains.
Blockchain, best known as the technology underlying cryptocurrency bitcoin, is a shared record of data kept by a network of individual computers rather than a single party.
Customers can scan a QR barcode on a pomelo grapefruit with their phone and find out the date of harvest, location of cultivation, the owner of the plot, when it was packed, how long it took to transport to Europe and tips on how to prepare it.
“The pomelo sold faster than the year before due to blockchain,” Delerm said. “We had a positive impact on the chicken versus the non-blockchain chicken.”
The initiative has proved most popular so far in China – where it is already common for shoppers to scan QR codes, followed by Italy and France, with some people spending as long as 90 seconds reading the provenance information.
They are interested in information about the origin of products and how animals are cared for, with one video of a farmer with his chickens proving popular, he said.
“Millennials are buying less but buying better products for their health, for the planet,” Delerm said.
There are still challenges to overcome, such tracking fruit and vegetables sold loose that come from different farms, and resistance from farmers to sharing too much information, he added.
Carrefour wants to add non-food lines in future like clothing, as well as more information, such as how much the farmer gets out of the shelf price. It is also experimenting with ways to identify products that do not rely on a QR code.
While Carrefour is focusing the project on its own brands, it has also worked with Nestle on giving consumers access to blockchain data for its Mousline potato puree, allowing them to see it is only made from French potatoes.
The difference between using blockchain-based technology to provide either facial analysis or facial recognition information has been spelt out by …
The difference between using blockchain-based technology to provide either facial analysis or facial recognition information has been spelt out by digital out of home (DOOH) advertising specialist Bidooh. Distinguishing between the two aspects allows for a deeper understanding of the privacy and legal issues that are currently being debated by authorities and individuals alike.
— Target offline shoppers like online customers. (@bidoohuk) May 31, 2019
Facial analysis, such as that employed within the Bidooh platform, is of great commercial interest as it can gather generic information such as age-group, gender and expression“…without divulging sensitive information about the customer that may lead to their identification.”
Facial recognition though is of more interest to those tasked with ensuring security as it “…literally puts a name (and other information) to a face.”
Differing Aims, Agendas and Challenges
Various governing bodies and agencies, including most recently a think-tank for the European Union, are making recommendations to adopt a decentralised digital identification system on a blockchain that can include some element of self-sovereign identity (SSI) whereby the individual retains, at least in concept, some level of control over their own data.
Responding to the latest EU report, Ott Vatter, managing director of Estonia’s e-Residency programme told the Global Government Forum that “Digital identity is key to establishing trust. If the highest standard of signature can be created using time-stamped blockchain technology, this would unlock a truly decentralised way of exchanging documents and data in EU.”
Bidooh, on the other hand, are not concerned with a person’s identity but solely focused on applying the less-intrusive facial analysis option to optimise advertising that is capable of “displaying the right message to the right person at the right time.”
This is achieved by technology housed within the Bidooh billboard determining generic factors of an approaching individual so an advert relevant to them can be displayed. Not only can specific offers be tailored to people within certain parameters but interaction through QR codes can facilitate customer interaction with the advertiser.
Such a system is seen to be a benefit to both parties – the individual sees advertisements that may genuinely interest them and the advertiser can see via a dashboard how their campaign is performing in real time.
This perception of a win-win situation is already proving much harder for governmental organisations to reach with their application of facial recognition technology.
Microsoft Corporation, IBM Corporation, Juniper Networks Inc., SAP SE, Accenture Plc, Coinbase, Blockchain Tech Ltd, Earthport PLC, BitFury Group …
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IBM, Microsoft, Accenture, ConsenSys, Infosys, Drift, Electron, Btl Group Ltd., LO3 Energy Inc, Power Ledger. Download And Get Sample PDF File Of …
Blockchain Technology in Energy Market
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Market segment by Type, the product can be split into
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