The trailblazer in PCR-based DNA manufacturing for product authenticity and traceability solutions, announced a sales and marketing partnership with Navarpluma that extends Applied DNA’s Textiles business to include the global down and feather supply chain.
A technological advance by Applied DNA allows Navarpluma S.L. to use the SigNature DNA system to its trace down & feather supply chain. Navarpluma will be the first to offer this new system to its customer base.
In 2004, Navarpluma built a new, modern factory in Northern Spain. Working with the French company Ets Abel Crabos and with new state- of-the-art facilities for down and feather production, Navarpluma is able to market approximately 5,000 tons of feather and down material per year to clients around the globe.
“Use of Applied DNA’s SigNature DNA system gives Navarpluma the ability to validate the provenance of raw materials used. This ability conveys a significant competitive advantage to our products in the marketplace and to those products manufactured from our raw materials,” said Benjamin Dix, export manager at Navarpluma.
Tony Benson, Applied DNA’s managing director for EMEA, cited Navarpluma’s reputation in the market as an innovative and forward-thinking supplier known for its advances in technology.
“Traceability has been a key goal for them over the past several years,” Benson noted. “Being first-to-market with end-to-end traceability of its supply chain should attract new clients to Navarpluma while also creating stickier relationships with its customer base.”
This marks Applied DNA’s first foray into the growing down feather market, which it said was valued at $5.9 billion in 2017 and is expected to reach $10.25 billion by the end of 2025.
Home Textiles Today Staff//News & Commentary
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