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Our privacy commitments
This privacy statement does not cover the activities of third parties, and you should consult those third-party sites’ privacy policies for information on how your data is used by them.
Any questions regarding this Policy and our privacy practices should be sent by e-mail to firstname.lastname@example.org or by writing to Data Protection Officer at, Exporta Publishing & Events Ltd, 4 Hillgate Place, London, SW12 9ER, United Kingdom. Alternatively, you can telephone our London headquarters at +44 (0) 20 8673 9666.
Who are we?
Established in 2002 and with offices in London and Singapore, Exporta Publishing & Events Ltd is the world’s leading trade and trade finance media company, offering information, news, events and services for companies and individuals involved in global trade.
Our principal business activities are:
- Business-to-Business financial publishing. We provide a range of products and services focused on international commodities, export, supply chain and trade finance markets including magazines, newsletters, electronic information and data
- Organisers of seminars, conferences, training courses and exhibitions for the finance industry
Exporta Publishing & Events Ltd is a company registered in the United Kingdom with company number 4407327 | VAT Registration: 799 1585 59
Data Protection Policy
This Data Protection Policy explains when and why we collect personal information about people who visit our website, how we use it, the conditions under which we may disclose it to others and how we keep it secure.
Why do we collect information from you?
Our primary goal in collecting personal data from you is to give you an enjoyable customised experience whilst allowing us to provide services and features that will meet your needs.
We collect certain personal data from you, which you give to us when using our Site and/or registering or subscribing for our products and services. However, we also give you the option to access our Sites’ home pages without subscribing or registering or disclosing your personal data.
We also collect certain personal data from other group companies to whom you have given information through their websites (including, by way of example, Exporta Publishing & Events Ltd and subsidiaries, in accordance with the purposes listed below). Should we discover that any such personal data has been delivered to any of the Sites, we will remove that information as soon as possible.
Why this policy exists
This Data Protection Policy ensures Exporta Publishing & Events Ltd:
- Complies with data protection law and follow good practice
- Protects the rights of staff, customers and partners
- Is open about how it stores and processes individuals’ data
- pretexts itself from the risk of a data breach
We may change this Policy from time to time so please check this page occasionally to ensure that you’re happy with any changes. By using our website, you’re agreeing to be bound by this Policy.
Data protection law
The Data Protection Act 1998 described how organisations – including Exporta Publishing & Events Ltd – must collect, handle and store personal information. These rules apply regardless of whether data is stored electronically, on paper or on other materials. To comply with the law, personal information collected must be stored safely, not disclosed unlawfully and used fairly.
The Data Protection Act is underpinned by eight important principles. These say that personal data must:
- Be processed fairly and lawfully
- Be obtained only for specific, lawful purposes
- Be adequate, relevant and not excessive
- Be accurate and kept up to date
- Not be held for any longer than necessary
- Processed in accordance with the rights of data subjects
- Be protected in appropriate ways
- Not be transferred outside the European Economic Area (EEA), unless that country of territory also ensures an adequate level of protection
How do we collect information from you?
We obtain information about you when you use our website, for example, when you contact us about products and services, when you register for an event, register to receive eNewsletters, subscribe or register for a trial to our GTR magazine/website.
Types of Personal Data Held and its Use
1. Customer Services and Administration
On some Sites, Exporta Publishing & Events Ltd collects personal data such as your name, job title, department, company, e-mail, phone, work and/or home address, in order to register you for access to certain content, subscriptions and events. In addition, we may also store information including IP address and page analytics, including information regarding what pages are accessed, by whom and when.
This information is used to administer and deliver to you the products and/or services you have requested, to operate our Sites efficiently and improve our service to you, and to retain records of our business transactions and communications. By using the Sites and submitting personal information through the registration process you are agreeing that we may collect, hold, process and use your information (including personal information) for the purpose of providing you with the Site services and developing our business, which shall include (without limitation) the purposes described in the below paragraphs.
2. Monitoring use of our Sites
Where, as part of our Site services, we enable you to post information or materials on our Site, we may access and monitor any information which you upload or input, including in any password-protected sections. Subject to any necessary consents, we also monitor and/or record the different Sites you visit and actions taken on those Sites, e.g. content viewed or searched for. If you are a registered user (e.g. a subscriber or taking a trial), when you log on, this places a cookie on your machine. This enables your access to content and services that
are not publicly available. Once you are logged on, the actions you take – for example, viewing an article – will be recorded (subject to any necessary consents). We may use technology or a service provider to do this for us. This information may be used for one or more of the following purposes:
- to fulfil our obligations to you;
- to improve the efficiency, quality and design of our Sites and services;
- to see which articles, features and services are most read and used
- to track compliance with our terms and conditions of use, e.g. to ensure that you are acting within the scope of your user licence;
- for marketing purposes (subject to your rights to opt-in and opt-out of receiving certain marketing communications) – see paragraph 3 below;
- for advertising purposes, although the information used for these purposes does not identify you personally. Please see paragraph 5 below for more details;
- to protect or comply with our legal rights and obligations; and
- to enable our journalists to contact and interact with you online in connection with any content you may post to our Sites.
Please see paragraph 5 below for more information on cookies and similar technologies and a link to a page where you can turn them on or off.
Some of your personal data collected under paragraphs 1 and 2 above may be used by us to contact you by e-mail, telephone and/or post for sending information or promotional material on our products and/or services and/or those of our other group companies. We give you the opportunity to opt-out of receiving marketing communications. Further detail can be found on the applicable Site and in the footer of each marketing communication sent by us, our group companies or service providers. See also “Consents and opt-outs” section below. We will not share your information with third parties for marketing purposes.
We may analyse your personal information to create a profile of your interests and preferences so that we can contact you with information relevant to you.
5. Cookies and similar technologies
What is a cookie?
When you enter some sites, your computer will be issued with a cookie. Cookies are text files that identify your computer to servers. Cookies in themselves do not identify the individual user, just the computer used.
Many sites do this whenever a user visits their site in order to track traffic flows, recording those areas of the site that have been visited by the computer in question, and for how long.
Users have the opportunity to set their computers to accept all cookies, to notify them when a cookie is issued, or not to receive cookies at any time. Selecting not to receive means that certain personalised services Exporta Publishing & Events Ltd offers cannot then be provided to that user.
- Log In – Where we provide log in mechanisms for site users a cookie is created at login and for the duration of the session. Each cookie contains a unique reference number only (no personal information) which is used to confirm you are authorised.
Find and control your cookies
All of the major browser providers offer advice on setting up and using the privacy and security functions for their products. If you require technical advice or support for a specific browser/version please contact the provider or visit their website for further details: www.microsoft.com / www.mozilla.com / www.apple.com
/ www.opera.com / www.aol.com / www.netscape.com
/ www.flock.com / www.google.com
- remember that you have used the Site before; this means we can identify the number of unique visitors we receive to different parts of the Site. This allows us to make sure we have enough capacity for the number of users that we get and make sure that the Site runs fast enough
- remember your login session so you can move from one page to another within the Site;
- store your preferences or your user name and password so that you do not need to input these details every time you visit the Site;
- customise elements of the layout and/or content of the pages of Site for you;
- record activity on our Sites so that we understand how you use our Sites enabling us to better tailor our content, services and marketing to your needs;
- collect statistical information about how you use the Site so that we can improve the Site; and
- gather information about the pages on the Site that you visit, and other information about other websites that you visit, so as to place you in a “market segment”. This information is only collected by reference to the IP address that you are using, but does include information about the county and city you are in, together with the name of your internet service provider.
Most web browsers automatically accept cookies but, if you prefer, you can change your browser to prevent that, or to notify you each time a cookie is set. You can also learn more about cookies in general by visiting www.allaboutcookies.org which includes additional useful information on cookies and how to block cookies using different types of browser. Please note however, that by blocking, deleting or turning off cookies used on the Site you may not be able to take full advantage of the Site.
6. E-mail tracking
E-mail tracking is a method for monitoring the e-mail delivery to those subscribers who have opted-in to receive marketing e-mails from GTR, including GTR Africa, GTR Asia, GTR Americas, GTR Europe, GTR Mena, GTR eNews, Third party e-mails and GTR Ventures.
Why do we track e-mails?
So that we can better understand our users’ needs, we track responses, subscription behaviour and engagement to our e-mails – for example, to see which links are the most popular in newsletters. They enable us to understand the consumers journey through metrics including open rate, click-through rate, bounces and unsubscribes. Any other purposes for which Exporta Publishing & Events Ltd wishes to use your personal data will be notified to you and your personal data will not be used for any such purpose without obtaining your prior consent.
How do you track GTR eNewsletters?
To do this, we use pixel GIFs, also known as “pixel tags” – these are small image files that are placed within the body of our e-mail messages. When that image is downloaded from our web servers, the e-mail is recorded as being opened. By using some form of digitally time-stamped record to reveal the exact time and date that an e-mail was received or opened, as well the IP address of the recipient.
7. Consents and opt-outs
You can give your consent to opt-out of all or any particular uses of your data as indicated above by:
- Indicating at the point on the relevant Site where personal data is collected
- Informing us by e-mail, post or phone
- Updating your preferences on the applicable Site or eNewsletter (unsubscribe and preference options are available in the footer of each eNewsletter)
To turn cookies and similar technologies on and off, see the information in paragraph 5 above. Any questions regarding consents and opt-outs should be sent by e-mail to email@example.com or by writing to Data Protection Officer at, Exporta Publishing & Events Ltd, 4 Hillgate Place, London, SW12 9ER, United Kingdom. Alternatively, you can telephone our London headquarters at +44 (0) 20 8673 9666.
Information collected at one Site may be shared between Exporta Publishing & Events Ltd and other group companies for the purposes listed above.
We may transfer, sell or assign any of the information described in this policy to third parties as a result of a sale, merger, consolidation, change of control, transfer of assets or reorganisation of our business.
9. Public forums, message boards and blogs
Some of our Sites may have a message board, blogs or other facilities for user generated content available and users can participate in these facilities. Any information that is disclosed in these areas becomes public information and you should always be careful when deciding to disclose your personal information.
10. Data outside the EEA
Services on the Internet are accessible globally so collection and transmission of personal data is not always limited to one country. Exporta Publishing & Events Ltd may transfer your personal data, for the above-listed purposes to other third parties, which may be located outside the European Economic Area and/or with a different level of personal data protection. However, when conducting transfers, we take all necessary steps to ensure that your data is treated reasonably, securely and in accordance with this Privacy Statement.
Who has access to your information?
Confidentiality and Security of Your Personal Data
We are committed to keeping the data you provide us secure and will take reasonable precautions to protect your personal data from loss, misuse or alteration.
However, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features described above to try to prevent unauthorised access.
We have implemented information security policies, rules and technical measures to protect the personal data that we have under our control from:
- unauthorised access
- improper use or disclosure
- unauthorised modification
- unlawful destruction or accidental loss
All our employees, contractors and data processors (i.e. those who process your personal data on our behalf, for the purposes listed above), who have access to, and are associated with the processing of your personal data, are obliged to keep the information confidential and not use it for any other purpose than to carry out the services they are performing for us.
Everyone who works for or with Exporta Publishing & Events Ltd has some responsibility for ensuring data is collected, stored and handled appropriately. Each team handling personal data must ensure that it is handled and processed in line with this policy and data protection principles. However, the following people have key areas of responsibility. The board of directors is ultimately responsible for ensuring that Exporta Publishing & Events Ltd meets its legal obligations.
Name of Data Controller
The Data Controller is Exporta Publishing & Events Ltd. Exporta Publishing & Events Ltd is subject to the UK Data Protection Act 1998 and is registered in the UK with the Information Commissioner`s Office.
How to access, update and erase your personal information
- By writing to this address: Data Protection Officer, Exporta Publishing & Events Ltd, 4 Hillgate Place, London, SW12 9ER, UK
- Telephone: +44 (0) 20 8673 9666
- E-mail: firstname.lastname@example.org
Upon request, we will provide you with a readable copy of the personal data which we keep about you. We may require proof of your identity and may charge a small fee (not exceeding the statutory maximum fee that can be charged) to cover administration and postage.
Exporta Publishing & Events Ltd allows you to challenge the data that we hold about you and, where appropriate in accordance with applicable laws, you may have your personal information:
- rectified or amended
Disclosing data for other reasons
In certain circumstances, the Data Protection Act allows personal data to be disclosed to law enforcement agencies without the consent of the data subject. Under these circumstances, Exporta Publishing & Events Ltd, will disclose requested data. However, the Data Controller will ensure the request is legitimate, seeking assistance from the board and from the company’s legal advisors where necessary.
Changes to this Privacy Statement
We will occasionally update this Privacy Statement to reflect new legislation or industry practice, group company changes and customer feedback. We encourage you to review this Privacy Statement periodically to be informed of how we are protecting your personal data.
Exporta Publishing & Events Ltd aims to ensure that individuals are aware that their data is being processed, and that they understand.
- How the data is being used
- How to exercise their rights
To this end, the company has a privacy statement, setting out how data relating to individuals is used by the company. This is available on request and available on the company’s website.
Review of this policy
We keep this Policy under regular review. This Privacy Statement was last updated in April 2018.
Artificial intelligence is a branch of computer science dealing with the simulation of intelligent behavior in computers or the capability of a machine to imitate intelligent human behavior.
Despite its nascent nature, the ubiquity of AI applications is already transforming everyday life for the better.
Whether discussing smart assistants like Apple’s Siri or Amazon’s Alexa, applications for better customer service or the ability to utilize big data insights to streamline and enhance operations, AI is quickly becoming an essential tool of modern life and business.
In fact, according to statistics from Adobe, only 15 percent of enterprises are using AI as of today, but 31 percent are expected to add it over the coming 12 months, and the share of jobs requiring AI has increased by 450 percent since 2013.
Leveraging clues from their environment, artificially intelligent systems are programmed by humans to solve problems, assess risks, make predictions and take actions based on input data.
Cementing the “intelligent” aspect of AI, advances in technology have led to the development of machine learning to make predictions or decisions without being explicitly programmed to perform the task. With machine learning, algorithms and statistical models allow systems to “learn” from data, and make decisions, relying on patterns and inference instead of specific instructions.
Unfortunately, the possibility of creating machines that can think raises myriad ethical issues. From pre-existing biases used to train AI to social manipulation via newsfeed algorithms and privacy invasions via facial recognition, ethical issues are cropping up as AI continues to expand in importance and utilization. This notion highlights the need for legitimate conversation surrounding how we can responsibly build and adopt these technologies.
How Do We Keep AI-Generated Data Safe, Private and Secure?
As an increasing number of AI enabled devices are developed and utilized by consumers and enterprises around the globe, the need to keep those devices secure has never been more important. AI’s increasing capabilities and utilization dramatically increase the opportunity for nefarious uses. Consider the dangerous potential of autonomous vehicles and weapons like armed drones falling under the control of bad actors.
As a result of this peril, it has become crucial that IT departments, consumers, business leaders and the government, fully understand cybercriminal strategies that could lead to an AI-driven threat environment. If they don’t, maintaining the security of these traditionally insecure devices and protecting an organization’s digital transformation becomes a nearly impossible endeavor.
How can we ensure safety for a technology that is designed to learn how to modify its own behavior? Developers can’t always determine how or why AI systems take various actions, and this will likely only grow more difficult as AI consumes more data and grows exponentially more complex.
For example, should law enforcement be able to access information recorded by AI devices like Amazon’s Alexa? In late 2018, a New Hampshire judge ordered the tech giant to turn over two days of Amazon Echo recordings in a double murder case. However, legal protections for this type of privacy-invading software remains unclear.
How Should Facial Recognition Technology Be Used?
The latest facial recognition applications can detect faces in a crowd with amazing accuracy. As such, applications for criminal identification and for determining the identity of missing people are growing in popularity. But these solutions also invoke a lot of criticism regarding legality and ethics.
People shouldn’t have to worry that law enforcement officials are going to improperly investigate or arrest them because a poorly designed computer system misidentified them. Unfortunately this is becoming a reality and the consequences for inaccurate facial recognition surveillance could turn deadly.
According to a 2017 blog post, Amazon’s facial recognition system, Rekognition, uses a confidence threshold set to 85 percent and upped that recommendation to a 99 percent confidence threshold not long after, but studies from the ACLU and MIT revealed that Rekognition had significantly higher error rates in determining demographic traits of certain members of the population than purported by Amazon.
Beyond accuracy (and the lack thereof in many cases), the other significant issue facing the technology is an abuse of its implementation — the “big brother” aspect.
In order to address privacy concerns, the U.S. Senate is reviewing the Commercial Facial Recognition Privacy Act, which seeks to implement legal changes that require companies to inform users before facial recognition data is acquired. This is in addition to the Biometric Information Privacy Act of Illinois, which is not specifically targeted at facial recognition but requires organizations to obtain consent to acquire biometric information, and that consent cannot be by default, it has to be given as a result of affirmative action.
As San Francisco works to ban use of the technology by local law enforcement, the divisive debate over the use — or potential misuse — of facial recognition rages on. The public needs to consider whether the use of facial recognition is about safety, surveillance and convenience or if it’s simply a way for advertisers or the government to track us. What is the government and private sector’s responsibility in using facial recognition and when is the line crossed?
How Should AI Be Used to Monitor the Public Activity of Citizen?
The future of personalized marketing and advertising is already here. AI can be combined with previous purchase behavior to tailor experiences for consumers and allow them to find what they are looking for faster. But don’t forget that AI systems are created by humans, who can be biased and judgmental. By displaying information and preferences that a buyer would prefer to keep secret, while more personalized and connected to an individual’s identity, this application of AI technology could evoke sentiments surrounding privacy invasion. Additionally, this solution would require storing an incredible amount of data, which may not be feasible or ethical.
Consider the notion that companies may be misleading you into giving away rights to your data. The impact is these organizations can now detect and target the most depressed, lonely or outraged people in society. Consider the instance when Target determined that a teen girl was pregnant and started to send coupons for baby items according to her pregnancy score. Her unsuspecting father was none too pleased about his high-schooler receiving ads that, in his mind, encouraged his daughter to get pregnant — and he let the retail giant know about it.
Unfortunately, not only are businesses gathering eye-opening amounts of information — many are being racially, economically and socially selective with the data being collected. And by allowing discriminatory ads to slip through the net, companies are opening a Pandora’s box of ethical issues.
How Far Will AI go to Improve Customer Service?
Today, AI is often employed to complement the role of human employees, freeing them up to complete the most interesting and useful tasks. Rather than focusing on the time-consuming, arduous jobs, AI now allows employees to focus on how to harness the speed, reach and efficiency of AI to work even more intelligently. AI systems can remove a significant amount of friction borne from interactions between customers and employees.
Thinking back to the advent of Google’s advertising business model and then the launch of Amazon’s product recommendation engine and Netflix’s ubiquitous “suggested for you” algorithm, consumers face a dizzying number of targeted offers. Sometimes this can be really convenient when you notice that your favorite author has come out with a new book, or the next seasons of a popular show launched. Other times it comes across as incredibly invasive and seemingly in violation of basic privacy rights.
As AI becomes more prominent across the enterprise, its application is a new issue that society has never been forced to consider or manage before. While the application of AI delivers a lot of good, it can also be used to harm people in various ways, and the best way to combat ethical issues is to be very transparent. Consequently, we — as technology developers and manufacturers, marketers and people in the tech space — have a social and ethical responsibility to be open to scrutiny and consider the ethics of artificial intelligence, working to hinder the misuse and potential negative effects of these new AI technologies.
Rob Carpenter is the founder and CEO of Valyant AI, a Colorado-based artificial intelligence company focused on customer service in the quick-serve restaurant industry.