Elon Musk’s mom Maye preps first book

Maye Musk — the mother of controversial Tesla and SpaceX founder Elon Musk — has written her first book. An insider tells Page Six that Musk’s tome …

Maye Musk — the mother of controversial Tesla and SpaceX founder Elon Musk — has written her first book.

An insider tells Page Six that Musk’s tome “A Woman Makes a Plan,” will focus on her life as a single mom before her son’s businesses made her family wildly rich.

“It wasn’t always the Musk life you see now. [The book] talks about raising kids alone, and the financial struggles they went through,” said an insider. “It’s also going to be about her dating life, marriage and the fashion industry. She was blocked by agents and couldn’t get work for years. Now, she’s a global success in what she calls the ‘prime of her life.’”

Musk also discusses struggling through poverty and dealing with weight issues as a plus-size model. The book goes on sale Dec. 31.

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3 famous innovators whose mothers were key to their success

Mother’s Day is Sunday, May 12. Philip Seymour Hoffman, Jane Goodall, and Elon Musk all received extraordinary support from their mothers. Without …

​Elon Musk

Before Elon Musk founded enormously successful companies such as SpaceX and Tesla, he and his brother, venture capitalist Kimbal Musk, founded a software company called Zip2 in 1995. It wasn’t an immediate success. Elon and Kimbal’s mother, Maye Musk, was working for the company at the time, performing duties such as overseeing interns and vetting business plans. Maye, who was a model, dietician, and business-owner herself, ended up donating $10,000 of her savings to keep the company afloat. She later said it was her “best investment ever.”

A few years later, Compaq bought Zip2 for $307 million.

“I don’t stop my kids from doing anything they think is right,” Musk told Forbes. “As long as you’re doing something that is good for the future, then I think you should remain positive and do it.”

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#Pravduh About #Tesla October Report — Nothing To Be Negative About, But 220 Negative …

While we can’t be sure what helped the most, we believe that the actions of Maye Musk and the times Elon Musk liked and commented on the reports …
Cars

Published on November 5th, 2018 | by Chanan Bos

0

November 5th, 2018 by


Intro

We are very excited to be able to tell you that while this month started out not that well, the last few weeks totally made up for that and the results show it. We would very much like to thank Maye Musk for retweeting our reports and calling out the most negative, sad, biased authors. While we can’t be sure what helped the most, we believe that the actions of Maye Musk and the times Elon Musk liked and commented on the reports have slowly helped bring some of the mainstream media back to their senses over the last two months.

Then again, huge credit goes out to all of Tesla for such an amazing performance last quarter, which made a huge difference in the press coverage. That said, as we’ve noted in previous weeks, we believe there was almost nothing to be negative about in October and a tremendous amount of good news, yet many in the mainstream financial press have kept running negative or semi-negative headlines about Tesla. Even with record-breaking good news, Tesla passing up Porsche and Jaguar in global sales, and Tesla passing up all other luxury automakers in the US, major outlets have snuck “But …” addendums into headlines or even led with negativity.

What’s worse — when you turn a molehill into a mountain for weeks on end or when you sully indisputably positive news when a lot of negative speculation?

Just as last month, we will start with the monthly report and follow that up with the weekly report. For authors, however, the monthly report will only include the data for the month of October, while the weekly report below it will have total cumulative data (as always).

For those who have never seen one of our #Pravduh reports before, make sure to check our methodology explanation and short history at the end.

Also, we wanted to emphasize that each week we are sharing the raw data (headlines and scores). You can scan through yourself if you want to double check our findings or just see the headlines. Additionally, for more context and comparison, you can check out all CleanTechnica stories about Tesla.


#Pravduh About #Tesla

October 2018 Report

Since we started tracking headlines, this is the first month in which the number of negative articles is less than the number of positive articles.

Because we also cover a lot of news publishers with notably fewer articles than the ones in the chart above, here’s a second chart that compares the news publishers that fell under “Other” in the chart above:

The following might be our most important analysis of all. There are a lot of data embedded (and you probably want to click the image to see it larger). Basically, what we did was compare negative and positive articles to changes in the stock price.

Now, the question remains whether it was the actual events that lowered or raised the stock price or the way news was spun or the number of articles published about that topic on that day. In other words, how much were shareholders influenced by the sheer volume and messaging of negative and positive headlines versus specific storylines? Additionally, we did not conduct a regression analysis here and cannot say conclusively whether news coverage influenced the stock price.

With our weekly recurring headlines analysis, we thoroughly look through all the headlines to make sure all stories about a specific topic are added into the calculations. For example, one article might say China and another Shanghai. We try to ensure topics are grouped appropriately in order to communicate what the media focused on the most.

The next matter on our itinerary is tracking the authors who published this news. While the whole list is too long to sensibly include (since there are many authors who have written just one or two pieces about Tesla), here are the 21 who published more than 5 articles about Tesla in the month of October, ranked from most negative to most positive:

The neutrality index goes from -100% to 100%. In this system, 0% is neutral. The number of negative/positive articles and percentages are also still displayed. We don’t show the numbers of neutral headlines, though. This system provides a good breakdown of how authors are positioned.

For this entire section, note: At major media outlets, there are often headline writers who control this part of articles, but we find tracking the authors is also interesting and potentially useful for considering what kind of stories the authors tend to write.

Again, here is the data from this past week in case you want to have a closer look at the raw data.


#Pravduh About #Tesla

Weekly Report #9 (October 27– November 2)

For the third week in a row, the number of negative articles is lower than the number of positive articles.

The 6 sites publishing the most about Tesla last week were: Business Insider, Bloomberg, Fox News, Reuters and CNBC.

Here is a second chart comparing the news publishers that fell under “Other” in the chart above:

The next matter on our itinerary is tracking the authors who published this news. While the whole list is too long to put here since there are many authors who have written just one piece about Tesla, here are the 31 who published more than 8 articles about Tesla since we started tracking on September 1st, ranked from least positive to most positive:

The neutrality index goes from -100% to 100%. In this system, 0% is neutral. The number of negative/positive headlines and percentages are also displayed. This system provides a good breakdown of how authors are positioned.

Again, here is the data from this past week in case you want to have a closer look at the raw data.

What Changed With Tesla Last Week

Here’s a summary of substantial Tesla news and potential news ordered by day.

You can consider for yourself what were objectively the important updates in the “Tesla story” last week.

Our Methodology

As you have seen, we track Tesla headlines and rate them based on their implications for Tesla. We cover 22 major media sites. We rate all of their Tesla headlines as either positive, negative, or neutral. Unlike a more nuanced scale, this system is based on solidly objective evaluation and contains minimal bias. A handful of us have been checking the headlines and we do not find much variation in how a headline is rated, because it is a straightforward and clear system. If there is variation in how a headline is rated, we discuss and come to an agreed conclusion.

We define journalism as: the pursuit of facts and reporting on them. When you systematically report with a slant that doesn’t line up with reality, or omit facts that are inconvenient to your point of view, that distorts the general truth. In order to be as transparent as possible, all the data our analysis is based on are published at the end of each report. We report the facts and let you draw your own conclusions about the story behind these stories.

We encourage you to check our data and have fun experimenting in the evaluator role — that is can be even more illuminating than simply looking at the results. We also encourage you to let us know if you notice something that was rated incorrectly or have suggestions on how to further improve our system.


#Pravduh History & Extra Context

The CleanTechnica team started creating weekly and monthly #Pravduh About #Tesla reports in September 2018 after getting really tired of oddly negative Tesla coverage in mainstream media outlets, and after a little stimulation from some trolling by Elon Musk.

For those who somehow missed it, about 5 months ago, Elon Musk got fed up with so much of the media publishing FUD (fear, uncertainty, and doubt) articles about Tesla, and in some cases outright misinformation, that he presented an idea.

Going to create a site where the public can rate the core truth of any article & track the credibility score over time of each journalist, editor & publication. Thinking of calling it Pravda …

— Elon Musk (@elonmusk) May 23, 2018

Even if some of the public doesn’t care about the credibility score, the journalists, editors & publications will. It is how they define themselves.

— Elon Musk (@elonmusk) May 23, 2018

Most people who follow Tesla closely agree that it has been the target of far too much misleading, unfair, negative media coverage. We here at CleanTechnica define journalism as: the pursuit of facts and reporting on them in a useful, proper context. When you systematically report with a slant that doesn’t line up with reality, or omit facts that are inconvenient to your point of view, that distorts the general truth of the story.

We at CleanTechnica felt something did need to be done. As the stories — whether in the New York Times, New York Post, Forbes, Business Insider, CNBC, or Bloomberg — got worse, we were finally pushed to more systematic, regular action. Writers on our site had long been informing readers about Tesla FUD and misinformation, and readers had been informing writers. We wrote articles digging into the facts and the finances. But sporadic, one-off attempts at correcting the record didn’t seem to be enough. Putting our own playful spin on the “Pravda” name Elon mentioned on Twitter, we decided to create #Pravduh About #Tesla.

Of all the parts of a story, the headlines have the biggest influence — by far — so we decided to focus our efforts on headline analysis. We have found the results to be very interesting so far, and we’re super curious to see how they evolve over time. Apparently, Elon is interested in this as well.

Very interesting

— Elon Musk (@elonmusk) September 17, 2018

Will be interesting to see how this evolves over time

— Elon Musk (@elonmusk) September 17, 2018

We would also like to thank Maye Musk for her support of this project and for using the data to try to improve Tesla coverage.

For 10 years I’ve been advised to ignore negative headlines. That has been hard, but now I’ve had enough! The media can start hating this grandmother. Clean energy will win. #ShareTheHate#Pravduh#Teslahttps://t.co/4XsiCMsvGp

— Maye Musk (@mayemusk) October 5, 2018

Record @Tesla deliveries, yet on @cleantechnica “This week…. 555% more negative articles than positive articles.” #FUD Thanks @HuffPost for finding one of the causes. See article below. #followthemoney#cleanernergywillwinhttps://t.co/Fvdiu6hzWt

— Maye Musk (@mayemusk) October 6, 2018

FUD is Fear, Uncertainty and Doubt. According to @cleantechnica , @CNBC has the most negative Tesla headlines. Does anyone care to give a reason? #FUDhttps://t.co/S84fepOrsW

— Maye Musk (@mayemusk) October 6, 2018

.@nytimes had 100% negative headlines about @Tesla in September, according to @cleantechnica Among the haters/writers is @nealboudette He really doesn’t like breathing clean air. Let’s see how many of his shortsellers/oilbuddies trash me now. #grandmotherwhocareshttps://t.co/2l1VjU2GgZ

— Maye Musk (@mayemusk) October 5, 2018

.@cleantechnica So @danahull only does 80% negative @Tesla headlines for @business Bloomberg? I thought it was 100%. Thanks for your research. https://t.co/JGstJJM9ki#PravdahAboutTesla Waiting for backlash:)

— Maye Musk (@mayemusk) October 5, 2018

The #Tesla haters are after me. Blocking them, but there are so many😳 Should I mention that in the @cleantechnica research @nytimes had 100% negative headlines? Expecting more neg responses🧐 #media#ShortSellers#OilIndustry#AutoDealers#CleanEnergyWillWin#PravdahAboutTeslahttps://t.co/QmNPRl3wbA

— Maye Musk (@mayemusk) October 5, 2018

The more these #Pravda About #Tesla reports get shared online through social media, the more people will take notice. If there is an ongoing heavily negative slant about Tesla in certain outlets — even as Tesla has so much positive news to share — people should be aware of this and approach each new story with that in mind.


Support CleanTechnica’s work by becoming a Member, Supporter, or Ambassador.

Or you can buy a cool t-shirt, cup, baby outfit, bag, or hoodie or make a one-time donation on PayPal.




Tags:, , , , , , , , , , , , ,

About the Author

Chanan grew up in a multicultural, multi-lingual environment that often gives him a unique perspective on a variety of topics. He is always in thought about big picture topics like AI, quantum physics, philosophy, Universal Basic Income, climate change, sci-fi concepts like the singularity, misinformation, and the list goes on. Currently, he is studying creative media & technology but already has diplomas in environmental sciences as well as business & management. His goal is to discourage linear thinking, bias, and confirmation bias whilst encouraging out-of-the-box thinking and helping people understand exponential progress. Chanan is very worried about his future and the future of humanity. That is why he has a tremendous admiration for Elon Musk and his companies, foremost because of their missions, philosophy, and intent to help humanity and its future. He sees Tesla as one of the few companies that can help us save ourselves from climate change.

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Good Tesla News Wins Again, But Sneaky Headlines Increasing — #Pravduh Report 8

Stocks to Watch: Tesla, Microsoft, Ford, Advanced Micro Devices, Whirlpool; How Elon Musk’s Tesla got its name; Tesla earnings: 3 things to watch.
Cars

Published on October 29th, 2018 | by Chanan Bos

0

October 29th, 2018 by


Intro

Last week, we had the Tesla shareholder letter and earnings call, indicating that Tesla made a profit of $312 million. Clearly, this has significantly influenced the results this week, right?

I wish the results were that easy to interpret. The majority of headlines were positive. In fact, there are almost 50% more positive headlines than negative. Nonetheless, we had to struggle a bit with headlines that we were forced to rate as neutral.

Here is an example of normal headlines that are obviously neutral:

  • Stocks to Watch: Tesla, Microsoft, Ford, Advanced Micro Devices, Whirlpool
  • How Elon Musk’s Tesla got its name
  • Tesla earnings: 3 things to watch

Now, here are a few examples of what I have just called sneaky headlines:

  • Short-seller Andrew Left is now long Tesla — but he’s making a potentially disastrous mistake
  • Potential great future for Tesla if Musk doesn’t get in the way
  • Tesla’s Record Profit Week Ends On Sour Note As FBI Probes Model 3 Production Comments
  • Tesla announces high profits in quarter where Musk was embroiled in scandals
  • Tesla’s Model 3 Performance is an amazing car, but it’s got some issues

These headlines have both positive and negative messages in them. When we encounter these headlines, we can’t easily rate them positive, we can’t easily rate them negative, yet we have a hard time settling on the middle as well. These headlines are both ends of the spectrum at the same time.

We have a hunch there is one core reason to write a headline like this — to make Tesla look worse. If you can’t find something negative, you add something else to to make it negative. The reason we have the hunch about the negative aim is because the hard news is basically always positive. What is negative is the speculation, or rumors from unnamed sources.

Even when Tesla has a blowout financials report that is well above what Wall Street expected — even above what we at CleanTechnica expected — negativity is slipped in. Even when a major Tesla bear and short seller (of several years) suddenly turns into a Tesla bull and long, negativity is slipped in.

What I want to ask writers and editors is, “Why do you have to make everything you write so negative?” To address this issue, we are considering modifying our system to tackle the sneaky headlines by distinguishing how many are actually neutral and how many are on both sides of the spectrum rather than in the middle (a.k.a. “Sneaky” or “Deceptive,” or both).

Aside from this overall report, keep your eyes peeled, as we will be publishing a pre- and post-earnings call #Pravduh analysis soon as well.

Also, remember that each week we are sharing the raw data (headlines and scores). You can scan through yourself if you want to double check our findings or just see the headlines. And you can check out our own Tesla stories for more context and comparison.

Lastly, before proceeding to the report, we wanted to let you guys know that in previous weeks the Pravduh team made a small mistake in tracking some headlines — we missed a number of CNBC articles. This should not have significantly impacted the results and this tracking error has now been rectified.


#Pravduh About #Tesla

Report #8 (October 20–26)

For the second time in a row, the number of negative articles is lower than the number of neutral articles.

The 4 sites publishing the most about Tesla last week were: Bloomberg, Fox News, CNBC, and The Street.

Aside from the websites featured above, “Other” this week includes: BGR (0–1–5), TechCrunch (0–0–4), Gizmodo (1–1–0), Wired (0–0–1), Guardian (1–0–0), NYT (0–0–1), and BBC (0–0–1). Because there are so few, we decided not to make an “Other” graph this week.

The next matter on our itinerary is tracking the authors who published this news. While the whole list is too long to put here since there are many authors who have written just one piece about Tesla, here are the 21 who published more than 9 articles about Tesla since we started tracking on September 1st, ranked from least neutral to most:

There has been some confusion that this list is articles published in the past week, but it is the total since the beginning of September.

The neutrality index goes from −100% to positive 100%. In this system, 0% is neutral. The number of negative/positive articles and percentages are also still displayed. This system provides a good breakdown of how authors are positioned.

We would like to note that in past weeks there was a small mistake in our system due to which Tim Higgins was not listed as WSJ. This error has now been corrected.

(For this entire section, note: At major media outlets, there are often headline writers who control this part of articles, but we find tracking the authors is also interesting and potentially useful for considering what kind of stories the authors tend to write.)

Again, here is the data from this past week in case you want to have a closer look at the raw data.

What Changed With Tesla Last Week?

Aside from the summary in the intro, below is a summary of Tesla news and potential news ordered by day. You can consider for yourself what were objectively the important updates in the “Tesla story” last week.

Our Methodology

As you have seen, we track Tesla headlines and rate them based on their implications for Tesla. We cover 22 major media sites. We rate all of their Tesla headlines as either positive, negative, or neutral. Unlike a more nuanced scale, this system is based on solidly objective evaluation and contains minimal bias. A handful of us have been checking the headlines and we do not find much variation in how a headline is rated, because it is a straightforward and clear system. If there is variation in how a headline is rated, we discuss and come to an agreed conclusion.

We define journalism as: the pursuit of facts and reporting on them. When you systematically report with a slant that doesn’t line up with reality, or omit facts that are inconvenient to your point of view, that distorts the general truth. In order to be as transparent as possible, all the data our analysis is based on are published at the end of each report. We report the facts and let you draw your own conclusions about the story behind these stories.

We encourage you to check our data and have fun experimenting in the evaluator role — that is can be even more illuminating than simply looking at the results. We also encourage you to let us know if you notice something that was rated incorrectly or have suggestions on how to further improve our system.


#Pravduh History & Extra Context

The CleanTechnica team started creating weekly and monthly #Pravduh About #Tesla reports in September 2018 after getting really tired of oddly negative Tesla coverage in mainstream media outlets, and after a little stimulation from some trolling by Elon Musk.

For those who somehow missed it, about 5 months ago, Elon Musk got fed up with so much of the media publishing FUD (fear, uncertainty, and doubt) articles about Tesla, and in some cases outright misinformation, that he presented an idea.

Going to create a site where the public can rate the core truth of any article & track the credibility score over time of each journalist, editor & publication. Thinking of calling it Pravda …

— Elon Musk (@elonmusk) May 23, 2018

Even if some of the public doesn’t care about the credibility score, the journalists, editors & publications will. It is how they define themselves.

— Elon Musk (@elonmusk) May 23, 2018

Most people who follow Tesla closely agree that it has been the target of far too much misleading, unfair, negative media coverage. We here at CleanTechnica define journalism as: the pursuit of facts and reporting on them in a useful, proper context. When you systematically report with a slant that doesn’t line up with reality, or omit facts that are inconvenient to your point of view, that distorts the general truth of the story.

We at CleanTechnica felt something did need to be done. As the stories — whether in the New York Times, New York Post, Forbes, Business Insider, CNBC, or Bloomberg — got worse, we were finally pushed to more systematic, regular action. Writers on our site had long been informing readers about Tesla FUD and misinformation, and readers had been informing writers. We wrote articles digging into the facts and the finances. But sporadic, one-off attempts at correcting the record didn’t seem to be enough. Putting our own playful spin on the “Pravda” name Elon mentioned on Twitter, we decided to create #Pravduh About #Tesla.

Of all the parts of a story, the headlines have the biggest influence — by far — so we decided to focus our efforts on headline analysis. We have found the results to be very interesting so far, and we’re super curious to see how they evolve over time. Apparently, Elon is interested in this as well.

Very interesting

— Elon Musk (@elonmusk) September 17, 2018

Will be interesting to see how this evolves over time

— Elon Musk (@elonmusk) September 17, 2018

We would also like to thank Maye Musk for her support of this project and for using the data to try to improve Tesla coverage.

For 10 years I’ve been advised to ignore negative headlines. That has been hard, but now I’ve had enough! The media can start hating this grandmother. Clean energy will win. #ShareTheHate#Pravduh#Teslahttps://t.co/4XsiCMsvGp

— Maye Musk (@mayemusk) October 5, 2018

Record @Tesla deliveries, yet on @cleantechnica “This week…. 555% more negative articles than positive articles.” #FUD Thanks @HuffPost for finding one of the causes. See article below. #followthemoney#cleanernergywillwinhttps://t.co/Fvdiu6hzWt

— Maye Musk (@mayemusk) October 6, 2018

FUD is Fear, Uncertainty and Doubt. According to @cleantechnica , @CNBC has the most negative Tesla headlines. Does anyone care to give a reason? #FUDhttps://t.co/S84fepOrsW

— Maye Musk (@mayemusk) October 6, 2018

.@nytimes had 100% negative headlines about @Tesla in September, according to @cleantechnica Among the haters/writers is @nealboudette He really doesn’t like breathing clean air. Let’s see how many of his shortsellers/oilbuddies trash me now. #grandmotherwhocareshttps://t.co/2l1VjU2GgZ

— Maye Musk (@mayemusk) October 5, 2018

.@cleantechnica So @danahull only does 80% negative @Tesla headlines for @business Bloomberg? I thought it was 100%. Thanks for your research. https://t.co/JGstJJM9ki#PravdahAboutTesla Waiting for backlash:)

— Maye Musk (@mayemusk) October 5, 2018

The #Tesla haters are after me. Blocking them, but there are so many😳 Should I mention that in the @cleantechnica research @nytimes had 100% negative headlines? Expecting more neg responses🧐 #media#ShortSellers#OilIndustry#AutoDealers#CleanEnergyWillWin#PravdahAboutTeslahttps://t.co/QmNPRl3wbA

— Maye Musk (@mayemusk) October 5, 2018

The more these #Pravda About #Tesla reports get shared online through social media, the more people will take notice. If there is an ongoing heavily negative slant about Tesla in certain outlets — even as Tesla has so much positive news to share — people should be aware of this and approach each new story with that in mind.


Support CleanTechnica’s work by becoming a Member, Supporter, or Ambassador.

Or you can buy a cool t-shirt, cup, baby outfit, bag, or hoodie or make a one-time donation on PayPal.




Tags:, , , ,

About the Author

Chanan grew up in a multicultural, multi-lingual environment that often gives him a unique perspective on a variety of topics. He is always in thought about big picture topics like AI, quantum physics, philosophy, Universal Basic Income, climate change, sci-fi concepts like the singularity, misinformation, and the list goes on. Currently, he is studying creative media & technology but already has diplomas in environmental sciences as well as business & management. His goal is to discourage linear thinking, bias, and confirmation bias whilst encouraging out-of-the-box thinking and helping people understand exponential progress. Chanan is very worried about his future and the future of humanity. That is why he has a tremendous admiration for Elon Musk and his companies, foremost because of their missions, philosophy, and intent to help humanity and its future. He sees Tesla as one of the few companies that can help us save ourselves from climate change.

Related Posts:

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Tesla owners are catching the #frunkpuppy fever: Here’s the story behind the trend

The neuropsychologist opted to start a Twitter account in May to follow Tesla updates from Elon Musk, and before the month was over, he took delivery …

Every Friday, an increasing number of Tesla owners are taking photographs of pets in their electric cars’ frunks. Fondly dubbed as #frunkpuppyfriday, the adorable, lighthearted trend has started spreading across the Tesla community, reaching even high-profile owners such as Maye Musk herself. With the Friday photo sessions almost becoming routine among Tesla owners, it appears that the frunkpuppy fever will be around for quite some time.

This the story of the frunkpuppy trend — a look behind the frunk, if you will.

Tesla Model 3 owner Earl Banning works as an active duty Air Force neuropsychologist. As part of his work, he performs cognitive testing for active duty military personnel and retirees. The neuropsychologist opted to start a Twitter account in May to follow Tesla updates from Elon Musk, and before the month was over, he took delivery of his Model 3 — a black Long Range RWD variant that’s fully loaded with Autopilot and Full Self-Driving. In June, his Model 3 received software update v8.1(2018.24.1), and with it, his vehicle gained the capability to be summoned through the Tesla app.

[Credit: Jess/Twitter]

[Credit: Gabe Ritter/Twitter]

[Credit: ms.cadeegrace/Twitter]

[Credit: Sauro/Twitter]

[Credit: BenP/Twitter]

Earl posted a short video of his Model 3 pulling into his garage without a driver. The clip was picked up by Tesla’s official Twitter account, and later, retweeted by Elon Musk himself. As his following grew due to Elon Musk’s retweet, the neuropsychologist and pet enthusiast started posting images of his dog in his Model 3’s frunk. Things started taking off, and Norman, his labradoodle, even became a sponsor of an accessory for the Model 3. Earl also began to make connections in the TSLA Twitter community, all the while dealing with the TSLAQ group, some of whom were accusing him of faking his Model 3’s Summon video or being a paid Tesla supporter.

Tragedy struck in July. The neuropsychologist’s wife encountered a sudden and severe health issue, resulting in her being rushed to the ER and almost passing away. Doctors were not optimistic, stating that the likely outcome would either be death or severe cognitive impairment. Banning stayed in the hospital with his wife for around a month as she battled her illness, distracting himself by interacting with the online Tesla community. At one point, he opted to share his situation and his fears with other Tesla owners, and he found both support and catharsis. As luck would have it, the #frunkpuppy trend started gaining ground at this time as well.

Earl’s wife would eventually beat the odds. Though recovery will take a year, her life was no longer in danger. Earl’s frunkpuppy pictures started gaining ground online as well. Eventually, Trevor from the Model 3 Owners Club, who has a strong social media following, tweeted a picture of his cat in his car. Other social media influencers started picking up the trend. Dogs were followed by birds, rabbits, guinea pigs, and cats. One Tesla owner even shared an image of a snake inside a frunk.

[Credit: Sofiaan Fraval/Twitter]

[Credit: Jean Luc-Tootspicard/Twitter]

[Credit: Maye Musk/Twitter]

[Credit: CillDar/Twitter]

[Credit: Sofiaan Fraval/Twitter]

On October, the frunkpuppy trend struck gold. Maye Musk retweeted a frunkpuppy photo, promising that she would do a shoot with her dog as soon as she is able. Late October, she did just that, posting a rather fashionable picture of her rescue dog inside her electric car’s frunk. Her image was voted by the Tesla community as the best #frunkpuppyfriday photo of the week.

Earl admits that he doesn’t really know where the frunkpuppy trend will go. He dreams of eventually getting enough referrals to get a Roadster, then using the car for charity. At some point in the future, he hopes to start a nonprofit that helps veterans, stroke survivors, and traumatic brain injury (TBI) victims, or even one that gives people with disabilities access to Teslas with Full Self-Driving capabilities. In a message to Teslarati, the Model 3 owner notes that while such a scenario is unlikely, it doesn’t hurt to be optimistic.

“Will all this happen? Odds are not likely. But my amazing wife beat all odds, survived and will fully recover. My two daughters love frunkpuppy and Teslas, and they get to keep their mom in their life. This thought brings tears of joy, so I’m here dreaming big. Tesla’s mission is sustainable energy and less pollution. I want that for them,” he said.

There is no denying that Tesla is a polarizing company, attracting an equal number of avid supporters and aggressive skeptics. Amidst the volatility of the company’s stock and the drama surrounding Elon Musk, though, there is a community of owners that are simply happy and content with their electric cars — a community that is warming up to the idea of Friday pet photoshoots in their vehicles’ frunk.

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