Ever since, the ‘I Love Indore’ mural was installed at Palasia, Indoreans haven’t been able to stop clicking. In return, several hangout spots in the city, like cafes and restaurants, are offering patrons the perfect colourful backdrops – and in some cases, special props too – for the perfect selfie
. Not only does it keep customers happy and coming back for more, it is also the perfect tool for word-of-mouth publicity.We take a look at some of the city’s picture-perfect spots:
Murals and installations become popular selfie backdrops
Yet another selfie point has been created on the Chhatri Bagh bridge, where artiste Wajid Khan an installation of water pots that read #INDORE. “It’s nice to post a pictures on social media handle that says we are in Indore
,” shares Sneha Gaur, a student. Even the wall outside the popular Regal Cinema, has a painting that has become a favoured photoshoot location for many.
Cafes come up with colourful decors for the perfect click
Cafes and chai corners that cater largely to a younger crowd are investing in a ‘picture corner’ for their patrons. A popular hangout café at Bhanwarkuan, for example, which is famous for its chai and reasonably-priced snacks, has now created a jail-like interior for patrons to click pics against. Sheshnarayan Patel, co-owner of the café, says, “We encourage visitors to click pictures in the jail that we have built and repost it on Instagram and Facebook. This results in word-of-mouth publicity for us as well, and people come looking for this place. In fact, some visitors have started asking for pre-wedding shoots here, thanks to the unique picture décor.”
Likewise, other cafes too have created photo corners for the patrons. Diya Totalani, co-owner of another café in Zanjeerwala Square, says, “We started off with a small unit at Sapna Sangeeta initially. Then expanded to create a better hangout cafe for youngsters. To make the place more appealing, we have added a picture corner, which has a quirky background and is decorated with hanging plants to create that perfect square frame that can be shared on Instagram. Many patrons click pictures there and we repost them. The publicity works both ways, for us and them” says Diya.
Quirky props to add to the frame
For the jail interior, Patel has kept props like a police hat, baton, belt and plastic revolvers. Ishayu Yadav, who is a regular at the café, says, “It is fun to go Dabangg
and take pictures! I love their idea of connecting better with customers.” Another regular at the café, MBA student Aayushi Gupta, shares the same sentiment. “Besides their cold coffee and sandwiches, we love bringing our friends here so that we can prop up and click pictures”.
At Nitesh Totlani’s café too, one corner is dedicated to party props and and quirky signboards that proclaim “Hum nahi sudharenge”, “Friends Forever”, etc, that patrons go gaga over. “We have noticed that many customers spend at least half an hour of their time here clicking pictures for their social media handles. So, we also started stacking party props and handmade signboards with famous lines,” shares Nitesh.