Vanguard Group Inc purchased a new position in shares of OptimizeRx Co. (NASDAQ:OPRX) during the third quarter, according to its most recent disclosure with the SEC. The institutional investor purchased 289,123 shares of the company’s stock, valued at approximately $5,204,000. Vanguard Group Inc owned 2.41% of OptimizeRx as of its most recent filing with the SEC.
OPRX has been the subject of several analyst reports. William Blair initiated coverage on OptimizeRx in a research note on Thursday, January 3rd. They issued an “outperform” rating for the company. Zacks Investment Research raised OptimizeRx from a “hold” rating to a “buy” rating and set a $13.00 price objective for the company in a research note on Friday, January 4th. One investment analyst has rated the stock with a hold rating and four have issued a buy rating to the stock. The company has a consensus rating of “Buy” and a consensus price target of $18.25.
Shares of OPRX stock traded up $0.08 during trading on Wednesday, hitting $14.37. The company’s stock had a trading volume of 45,730 shares, compared to its average volume of 57,962. The firm has a market cap of $168.74 million, a PE ratio of 287.40, a P/E/G ratio of 2.79 and a beta of 0.93. OptimizeRx Co. has a 52 week low of $2.30 and a 52 week high of $18.39.
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OptimizeRx Corporation provides digital health messaging to the pharmaceutical industry. The company offers a direct channel for pharmaceutical companies to communicate with healthcare providers. Its products and applications include financial messaging, a virtual patient support center that allows doctors and staff to access sample vouchers, co-pay coupons, and other patient support through their EMR and/or e-Prescribe systems to search, print, or electronically dispense directly to patients, as well as a network of pharmacies; and brand messaging services, such as various brand awareness and clinical messaging services consisting of brand awareness messages, reminder ads, clinical messages, and unbranded messages that could be targeted by specialty, diagnostic code, and other criteria.
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