Kotak Mutual Fund says no lockdown on dreams in digital campaign

Kinjal Shah, head – digital business and marketing, Kotak Mahindra Asset Management, said, “The core idea behind the campaign is that nothing …
Kotak Mutual Fund's new campaign says 'Sapno pe koi lockdown nahi hota'
Kotak Mutual Fund’s new campaign says ‘Sapno pe koi lockdown nahi hota’

Kotak Mahindra Asset Management Company (Kotak Mutual Fund) has announced the launch of its digital campaign #SapnoPeKoiLockdownNahiHota – there can be no lockdown on dreams. Launched through Kotak Mutual Fund’s ‘Let’s Plan’ educational online platform, the campaign highlights the importance of regular savings and investments to ensure dreams can become reality.

With the help of content and an intuitive calculator, the campaign helps consumers to navigate through interim turbulences and continue to be on course of their financial journey.

While the content answers relevant questions like coping after losing a job or livelihood source, to stop or continue with SIP in the given scenario, how to manage expenses and investments within the confines of salary and income and more, the campaign video captures the aspirations of consumers from different walks of life and depicts how ‘Let’s Plan’ can help give shape to people’s dreams, step by step.

The campaign has been conceptualised by digital marketing agency, Hyper Connect.

Kinjal Shah, head – digital business and marketing, Kotak Mahindra Asset Management, said, “The core idea behind the campaign is that nothing – not even a deadly novel coronavirus pandemic that has crushed lives and livelihood globally, should pause financial planning exercise. With ‘Lets Plan’, our endeavour is to empower the investor with the tools and information that they need to plan their future with the proven power of SIP.”

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Kiran Khadke, co-founder and creative head, Hyper Connect, said, “Dreams are free, they make one believe in possibilities. We picked up this fundamental insight and married it to the core of an SIP, and the campaign was born. The video establishes this narrative and the content series helps new and existing investors plan their dreams meticulously with the help of intuitive calculators.”