Very Group appoints digital customer experience director

In his new role, Hornby will work towards giving customers an accessible mobile experience across both mobile and online. Hornby said: ”I can’t wait …

The Very Group has appointed Paul Hornby as the company’s digital customer service director.

Hornby is set to rejoin the online retailer from Matalan in January 2021, having been Very’s head of Commerce and head of Transformation.

In his new role, Hornby will work towards giving customers an accessible mobile experience across both mobile and online.

Hornby said: ‘‘I can’t wait to re-join the team and get started. The Very Group is a special business for me, and it has exciting plans for the future with more people shopping online than ever before.

‘‘By continuing to develop an outstanding online experience, we can help to attract and retain even more of these new customers.’’

Andy Burton, The Very Group’s CTO, said: ‘‘We’re delighted to welcome Paul back. He’s an exceptional leader, strong technically and knows how The Very Group ticks.

‘‘He was responsible for some standout innovation first time around, and I’m confident he’ll lead the team to even bigger improvements to the customer experience this time.’’