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TikTok creators with mid-level reach may be the most effective for brand partnerships

Retrieved on: 2021-10-20 01:23:04

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TikTok creators with mid-level reach may be the most effective for brand partnerships. View article details on HISWAI: https://digiday.com/marketing/tiktok-creators-with-mid-level-reach-may-be-the-most-effective-for-brand-partnerships/

Excerpt

Bigger may not always be better, at least when it comes to marketers trying to use TikTok creators to empower their brands.

Article found on: digiday.com

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