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To Build Or Not To Build A CDP? That's Not The Right Question

Retrieved on: 2021-03-30 04:30:00

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To Build Or Not To Build A CDP? That's Not The Right Question. View article details on HISWAI: https://www.adexchanger.com/data-driven-thinking/to-build-or-not-to-build-a-cdp-thats-not-the-right-question/

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CDPs provide business users direct access to the raw customer data stored within a data warehouse for the purpose of activating more intelligent ...

Article found on: www.adexchanger.com

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