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Greenfield: Streaming Platform Should Focus More On Time Spent - AdExchanger

Retrieved on: 2024-03-14 14:46:05

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Summary

Rich Greenfield analyzes the streaming industry, highlighting Disney's initial success and the subsequent influx of new services. The article discusses profitability challenges and the adoption of ad-supported models by platforms, including Netflix, to increase average revenue per user (ARPU) in the competitive U.S. streaming market.

Article found on: www.adexchanger.com

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