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Heineken's Key to Customer Data Insights? Gen AI Chatbot - Adweek

Retrieved on: 2024-04-18 21:18:05

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Heineken's Key to Customer Data Insights? Gen AI Chatbot - Adweek. View article details on hiswai:

Summary

Heineken integrates a generative AI chatbot into its market research platform, enhancing data querying for consumer insights, and improving efficiency in assessing trends like cider preferences and packaging. This reduces costs and effort duplication.

Article found on: www.adweek.com

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