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Retrieved on: 2024-01-30 20:05:30
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Summary
The article indicates that artificial intelligence (AI) is significantly impacting influencer marketing and the creator economy, enhancing content creation on social media despite early concerns of redundancy. Experts believe AI's real value lies in increasing productivity rather than replacing human creators, emphasizing AI's role in complementing rather than replacing the authentic and relatable content favored on platforms like TikTok and Instagram.
Article found on: www.businessinsider.com
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