2023 ABM Benchmark Survey: Orgs Increasing ABM & Demand Gen Integration

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2023 ABM Benchmark Survey: Orgs Increasing ABM & Demand Gen Integration. View article details on HISWAI: https://www.demandgenreport.com/resources/reports/2023-abm-benchmark-survey-orgs-increasing-abm-demand-gen-integration-focusing-on-new-tech-data-sources

Excerpt

More than two-thirds (67%) of practitioners are leveraging an account-based marketing (ABM) strategy — and for those who aren't, 81% plan to adopt ...

Article found on: www.demandgenreport.com

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