Article Details
Retrieved on: 2024-08-13 19:35:17
Tags for this article:
Click the tags to see associated articles and topics
Summary
The article discusses strategic approaches for B2B organizations, emphasizing portfolio and product management collaboration to enhance customer outcomes. Aligning with the key concept of 'Digital Marketing,' it underscores roles like analyzing consumer behavior, using new technologies, and integrating digital strategies in product and marketing processes.
Article found on: www.forrester.com
This article is found inside other hiswai user's workspaces. To start your own collection, sign up for free.
Sign UpAlready have an account? Log in here