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50 years of Hello Kitty IP, from coin purses to metaverse cafés - World Trademark Review

Retrieved on: 2024-02-13 19:24:54

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50 years of Hello Kitty IP, from coin purses to metaverse cafés - World Trademark Review. View article details on hiswai:

Summary

The article explores Sanrio's brand licensing and trademark strategies over 50 years, in the context of Hello Kitty's 50th anniversary, without directly discussing the metaverse concept.

Article found on: www.worldtrademarkreview.com

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