50 years of Hello Kitty IP, from coin purses to metaverse cafés - World Trademark Review

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50 years of Hello Kitty IP, from coin purses to metaverse cafés - World Trademark Review. View article details on HISWAI: https://www.worldtrademarkreview.com/article/50-years-of-hello-kitty-ip-coin-purses-metaverse-cafes

Summary

The article explores Sanrio's brand licensing and trademark strategies over 50 years, in the context of Hello Kitty's 50th anniversary, without directly discussing the metaverse concept.

Article found on: www.worldtrademarkreview.com

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