A former Victoria's Secret exec has a new $35 bra company — and it wants to avoid one of retail's ...

Retrieved on: 2018-05-08 21:07:30

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A former Victoria's Secret exec has a new $35 bra company — and it wants to avoid one of retail's .... View article details on hiswai:

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<div>Cordeiro Grant, 37, is the brains behind the direct-to-consumer lingerie startup Lively, which launched in April 2016 and is taking the industry by storm with its $35 bras. So far, the company has raised $8.5 million in funding from investors including <b>GGV Capital</b>, a growth fund that has also backed Slack ...</div>

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