A match made for marketing: co-branding | Managing Intellectual Property

Retrieved on: 2022-02-10 09:50:23

Tags for this article:

Click the tags to see associated articles and topics

A match made for marketing: co-branding | Managing Intellectual Property. View article details on hiswai:

Excerpt

'Co-branding' or 'cross-branding' is a strategic alliance between two or more brands in which the brand names of all partners are used to promote ...

Article found on: www.managingip.com