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a16z Podcast: Creating a Category, from Pricing to Positioning

Retrieved on: 2018-02-24 03:08:45

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<div>The purpose of category creation, argue the guests in this episode of the podcast, isn't just about making a dent in the way companies work and changing what people do every day… it's about setting the price. And with that, comes creating the concept in people's heads, defining the value, and setting ...</div>

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