Absolut mixes cocktail personalities in biggest campaign in over a decade | Marketing Dive

Retrieved on: 2022-06-06 16:59:39

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Absolut mixes cocktail personalities in biggest campaign in over a decade | Marketing Dive. View article details on HISWAI: https://www.marketingdive.com/news/absolut-world-born-to-mix-global-campaign-CMO/624811/

Excerpt

“The World of Absolut Cocktails. Born to Mix” sees the Pernod Ricard brand anthropomorphizing classic vodka cocktails as human characters with ...

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