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AI not yet making a channel marketing impact - Computer Weekly

Retrieved on: 2024-04-26 10:29:37

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AI not yet making a channel marketing impact - Computer Weekly. View article details on HISWAI: https://www.computerweekly.com/microscope/news/366582372/AI-not-yet-making-a-channel-marketing-impact

Summary

The article explores the hesitancy of channel marketers to fully integrate artificial intelligence, particularly generative AI like ChatGPT, into digital marketing due to a lack of guidelines and perceived limitations of the technology.

Article found on: www.computerweekly.com

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