AI-Powered ROI: The Retail Marketing Revolution - B&T

Retrieved on: 2024-04-21 22:32:46

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Artificial intelligence

Cybernetics

Computational neuroscience

Data science

Generative artificial intelligence

Retail

Machine learning

ChatGPT

Artificial general intelligence

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AI-Powered ROI: The Retail Marketing Revolution - B&T. View article details on HISWAI: https://www.bandt.com.au/ai-powered-roi-the-retail-marketing-revolution/

Summary

Jonathan Reeve discusses the increasing role of AI, specifically generative and predictive AI, in advancing retail marketing personalization, driving customer engagement, and enhancing ROI through data-driven strategies in ecommerce.

Article found on: www.bandt.com.au

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