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AI Will Help Us With The 'Why' Of Engagement Rates - Forbes

Retrieved on: 2024-12-29 21:20:17

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Summary

The article highlights how artificial intelligence, particularly Marketing AI, can revolutionize customer engagement by automating decision-making processes that historically required human intervention. Ed Baker's insights and experiences from companies like Uber and Facebook underscore AI's potential influence in transforming industries by utilizing computational techniques to understand and optimize complex human behaviors.

Article found on: www.forbes.com

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