Alibaba's Taobao Live Revamps Strategy: New Hosts to Spark E-Commerce Innovation

Retrieved on: 2024-02-21 13:50:45

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Alibaba's Taobao Live Revamps Strategy: New Hosts to Spark E-Commerce Innovation. View article details on HISWAI: https://www.tradingview.com/news/benzinga:3c851388b094b:0-alibaba-s-taobao-live-revamps-strategy-new-hosts-to-spark-e-commerce-innovation/

Summary

The Alibaba Group is revamping its live commerce strategy by diversifying its host base, with Taobao Live initiating a company targeting new live hosts. This move combats competition with other e-commerce platforms and supports Alibaba's broader investment in the live commerce ecosystem and international markets like AliExpress and LAZADA.

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