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Amazon, Flipkart leverage tech to drive festive sales - The Financial Express

Retrieved on: 2024-09-22 19:30:46

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The article highlights how major e-commerce platforms like Amazon and Flipkart, along with Meesho, are employing digital transformation through AI/ML, video commerce, and AR to enhance user experience and backend logistics during India's festive season.

Article found on: www.financialexpress.com

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