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Are social media blackout stunts still impactful in an 'always-on' digital world?

Retrieved on: 2024-03-06 16:46:13

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Are social media blackout stunts still impactful in an 'always-on' digital world?. View article details on HISWAI: https://www.marketing-interactive.com/social-media-blackout-stunts-effective

Summary

The article discusses YSL Beauty's digital marketing strategy, which included a social media blackout and the announcement of Dua Lipa as their brand ambassador, to catch attention and boost engagement, aiming to captivate the Gen Z audience.

Article found on: www.marketing-interactive.com

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