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AthLife puts Barbie in the game with a late summer sports push - Kidscreen

Retrieved on: 2024-07-24 22:25:11

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Summary

The article discusses Mattel's collaboration with AthLife to integrate Barbie-themed events at various US sporting games, combining 'game design' elements with sports to engage audiences. This initiative targets events involving the Houston Astros, New York Mets, WNBA, and others.

Article found on: kidscreen.com

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