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Baskin-Robbins undergoes major rebrand, loses 'childish' logo - Ad Age

Retrieved on: 2022-04-11 19:01:10

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New logo, 'Seize the Yay' campaign will help the ice cream chain broaden ... Jerid Grandinetti, VP of marketing and culinary at Baskin-Robbins, ...

Article found on: adage.com

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