Beyond acquisition: The true cost of martech stack underutilization

Retrieved on: 2023-12-08 18:04:39

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Beyond acquisition: The true cost of martech stack underutilization. View article details on HISWAI: https://www.mrpfd.com/resources/true-cost-of-martech-underutilization/

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Why in spite of significant changes in how marketing manages martech, utilization of existing capabilities has decreased;. The increasing ...

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