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Big brands could pivot easily if TikTok goes away - NBC10 Philadelphia

Retrieved on: 2024-03-25 22:06:53

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Big brands could pivot easily if TikTok goes away - NBC10 Philadelphia. View article details on HISWAI: https://www.nbcphiladelphia.com/news/national-international/big-brands-could-pivot-easily-if-tiktok-goes-away-for-many-small-businesses-its-another-story/3812761/

Summary

The article discusses the potential impact of a U.S. TikTok ban on influencer marketing, highlighting brands' strategies to adapt by diversifying their social media presence beyond TikTok, a platform owned by Chinese company ByteDance.

Article found on: www.nbcphiladelphia.com

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