Big data's revival is here, domain expertise is returning, say analysts

Excerpt

<div>This market maturity is crucial to <b>big data's</b> role in the larger trend toward digital transformations. Having been disrupted by <b>big data's</b> biggest practitioners, companies like Amazon.com Inc. and Netflix Inc. are forcing entire industries to better employ data <b>analytics</b> at the heart of their business models.</div>