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Brand Building And Localization: Learning From Pret A Manger's Chinese Market Entrance

Retrieved on: 2022-04-29 15:14:20

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Brand Building And Localization: Learning From Pret A Manger's Chinese Market Entrance. View article details on HISWAI: https://www.thedrum.com/opinion/2022/04/29/brand-building-and-localization-learning-pret-mangers-chinese-market-entrance

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In 2020, over 38,000 foreign-invested enterprises were set up in China, with total capital of RMB 999.90bn. While other markets stagnated, ...

Article found on: www.thedrum.com

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