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Brand equity, positive change and the bottom line - Strategy Online

Retrieved on: 2022-08-23 08:56:14

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Brand equity, positive change and the bottom line - Strategy Online. View article details on HISWAI: https://strategyonline.ca/2022/08/22/brand-equity-positive-change-and-the-bottom-line/

Excerpt

Camden's John Dutton argues there is a purely financial argument for brands taking a stand on social responsibility.

Article found on: strategyonline.ca

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