Brand Finance: CEOs one of the most 'underrated' marketing tools

Retrieved on: 2022-05-16 20:39:39

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Brand Finance: CEOs one of the most 'underrated' marketing tools. View article details on HISWAI: https://www.marketingweek.com/ceo-brand-reputation/

Excerpt

New research shows a strong correlation between the personal reputation of CEOs and that of their brands, particularly in founder-led businesses.

Article found on: www.marketingweek.com