Bringing Tech to Life: Samsung's Strategy for Smarter Homes - Adweek

Retrieved on: 2025-01-30 21:05:07

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Samsung Electronics

Videotelephony

Samsung

Artificial intelligence

Personalization

Allison Stransky

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Bringing Tech to Life: Samsung's Strategy for Smarter Homes - Adweek. View article details on hiswai:

Summary

The article discusses Samsung Electronics' focus on AI-driven personalization and connected living, as explored by Allison Stransky, CMO of Samsung Electronics America. Through AI advancements, Samsung aims to enhance consumer interactions and deliver tailored experiences across its product ecosystem. Tags like 'Videotelephony' and 'Personalization' highlight the use of AI for smarter homes and individualized marketing strategies.

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