CaratLane is experiencing significant growth in Tier II cities: Jennifer Pandya

Summary

The article outlines CaratLane's influencer marketing strategy, highlighting its #WearYourWins campaign featuring internet celebrity Nancy Tyagi. The campaign aims to encourage women to celebrate their victories while making emotional connections through stylish, affordable jewellery. Jennifer Pandya, VP of Marketing, discusses the brand's digital-first approach and its strategic collaboration with influencers. The article connects to the key concept by showing how influencer marketing leverages authenticity to resonate with target audiences on social media.