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Carlsberg pledges continued commitment to premiumisation despite sales drop in first half of 2024

Retrieved on: 2024-09-03 22:56:51

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Carlsberg pledges continued commitment to premiumisation despite sales drop in first half of 2024. View article details on hiswai:

Summary

The article highlights Carlsberg Malaysia's emphasis on its product strategy, focusing heavily on premiumisation despite economic challenges and varying product performance. Tags related to Carlsberg Group, Somersby, and key executives like Stefano Clini emphasize the company's strategic moves.

Article found on: www.beveragedaily.com

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