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Retrieved on: 2024-08-12 14:09:58
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Summary
The article outlines the evolving landscape of Customer Data Platforms (CDPs) and their role within digital marketing. It highlights competition from integrated CRM systems like Microsoft Dynamics 365, advances in AI-driven data management, and the trend toward consolidated customer data use for personalized and data-driven marketing strategies.
Article found on: www.cmswire.com
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