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Chinese brands tap soccer to shine in Europe | The Daily Star

Retrieved on: 2024-07-08 11:49:49

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Summary

The article discusses the sponsorship of Euro 2024 by Chinese companies including BYD, emphasizing their push for global brand recognition. BYD uses the event to highlight its electric cars, aligning with China's broader automotive industry ambitions.

Article found on: www.thedailystar.net

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