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Chinese retailer Miniso to ditch Japanese styling after backlash - Reuters

Retrieved on: 2022-08-19 16:52:07

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Chinese retailer Miniso to ditch Japanese styling after backlash - Reuters. View article details on HISWAI: https://www.reuters.com/business/retail-consumer/chinese-retailer-miniso-ditch-japanese-styling-after-backlash-2022-08-19/

Excerpt

... with its brand positioning and marketing strategy, having hired a Japanese designer as its chief designer between the end of 2015 and 2018.

Article found on: www.reuters.com

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